FESCO Director of Social Media & Digital Marketing

For the past six decades, The FESCO Group has become a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands, including Car & Driver, Perry Ellis, ChargeWorx, Epilady, and Coby Audio.

We are now looking to build up our digital marketing and social media capabilities. We have launched a disruptive product that will revolutionize the personal care industry and need a hands-on expert to create awareness, generate buzz, and launch this breakthrough product, www.epilaser.com .

Reporting to our Chief Operating Officer and Head of Personal Care, our new Director of Social Media & Digital Marketing will develop, implement, and oversee our long-term digital marketing strategy and short-term advertising techniques on key digital platforms. This role requires enhancing brand and product awareness, driving traffic to the company's website (including stand-alone DTC brand websites), developing and executing social media strategies, and generating B2B and eCommerce sales.

This position is fully onsite at our East Williamsburgh/Brooklyn, NY office. We do not have the budget to relocate candidates or sponsor work visas.

Primary Responsibilities:

Set digital marketing strategies using all necessary methods and instruments: brand websites, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO, Google Analytics, podcasts, vlogs, blogs, etc.

Create a unique social strategy (paid and organic) across all digital platforms to drive engagement, increase awareness, and grow the audience.

Lead creative strategy and develop edgy, creative content that embodies our brand voice, storylines, values, and aesthetic.

Develop monthly content calendars including product launches, cultural moments, and branded content series across all platforms.

Propose real-time content based on social media trends and conversations.

Improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors, and embracing new features across platforms.

Optimize user experience on websites and assist with landing page creation.

Research and track consumer purchase behavior.

This is a hands-on position with no direct reports.

Minimum Qualifications:

BA in digital marketing, marketing, advertising, or related discipline.

At least 5+ years of recent, expert knowledge in social media, digital marketing, content creation, and brand marketing within the consumer products/beauty industry.

Experience working in a fast-paced, collaborative environment.

Strong project management skills, managing multiple projects and meeting deadlines.

Excellent communication skills, able to present technical and business information persuasively.

Highly motivated, able to work independently and in a team.

Familiarity with social listening and digital analytics tools.

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