Director of Social Media & Digital Marketing (Beauty Industry) job at The Fesco Group. Brooklyn, NY. FESCO Director of Social Media & Digital Marketing For the past six decades, The FESCO Group has become is a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands... including Car & Driver, Perry Ellis, ChargeWorx, Epilady and Coby Audio. We are now looking to aggressively build up our digital marketing and social media capabilities. More specifically, we have just launched a disruptive product that will revolutionize the personal care industry and need a hands-on expert to create awareness, a grassroot buzz and launch a breakthrough product, .

Reporting to our Chief Operating Officer and Head of Personal Care, our new Director of Social Media & Digital Marketing will develop, implement and oversee our long-term digital marketing strategy and short-term advertising techniques (on key digital platforms). This role requires enhancing brand / product awareness, driving traffic to the company's website (including stand-alone, DTC brand websites), developing and executing social media strategies and generating B2B and eCommerce sales. (Thispositionis a fully onsite role at our East Williamsburgh / Brooklyn, NY office. Additionally, we unfortunately do not have the budget for this position to relocate candidates to our area, nor sponsor any necessary work visas.) Primary Responsibilities: Set digital marketing strategies using all necessary methodsand instruments: brand websites, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc...) Createa unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth Will drive creative strategy and lead the team in developing edgyand creative content that embodies our brands voice, storylines, value and overall aesthetic Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms) Propose real-time content based on social media trends and relevant trending conversations Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessingcompetitors’ social and digital landscape, and embracing the latest features across various digital platforms Optimize the user experience on the company's websites and assisting with the landing page creation Researching and tracking consumer purchase behavior Hands-on position, there are no direct reports Minimum Qualifications BA in digital marketing, marketing, advertising or related discipline At least 5+ years of recent and expert knowledge of social media, digital marketing, digital content creation and brand marketing withinthe consumer products Beauty industry Experience working in a fast-paced, collaborative team environment Possesses strong project management skills, managingmultiple projects at once while meeting deadlines Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding Must have a high degree of motivation and work well both as an individual and within team environment Familiarity with reading and interpreting social listening and digital analytics

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