We are more than a lawn care company—we are a team on a mission to create greener, healthier spaces for communities in the Mid-Atlantic region. With 500+ employees and a network of thriving branches, we’re proud to be one of the prominent names in the industry. Our success is a culture built on “Go Beyond, Grow Beyond.” We believe in empowering our people, celebrating hard work, and opening doors to career growth. Many of our leaders started right here—and you can too! We invest in you with a full range of benefits designed to support your life and future; medical, dental, life insurance, paid time off+ holidays, career development, and advancement opportunities.
If you’re ready to build a career—not just a job—join us and be part of a company where your future can truly flourish.

Primary Responsibilities

• Develop and execute the annual sales plan aligned with company growth objectives and seasonal trends.
• Define sales targets, lead conversion goals, and channel strategies (inbound, outbound, digital, referral, etc.).
• Lead weekly/monthly sales forecasting, pipeline management, and performance reporting.
• Serve as a key member of the leadership team, contributing to company-wide strategic planning.
• Directly manage the inside sales team and any field sales or business development reps.
• Set clear performance expectations and coaching plans; hire, train, and retain top sales talent.
• Foster a results-oriented, customer-focused sales culture.
• Partner with Marketing to optimize lead generation campaigns and improve lead quality.
• Monitor and improve conversion rates across sales funnel stages.
• Implement and refine sales playbooks, call scripts, objection handling techniques, and CRM usage.
• Ensure an exceptional customer acquisition experience that aligns with service delivery standards.
• Work closely with operations to ensure a smooth handoff from sales to service.
• Identify upsell and cross-sell opportunities in existing customer base.
• Stay informed on industry trends, competitor offerings, and local market dynamics.
• Use insights to adjust sales tactics, pricing strategies, and positioning.
• Develop and implement strategies for acquisition sales in new markets.

Qualifications

• Bachelor's degree in business or related field; MBA is a plus.
• 7+ years of progressive sales leadership experience, preferably in business to consumer or home services industries (lawn care, pest control, HVAC, etc.).
• Proven track record of building and leading successful sales teams and delivering aggressive growth goals.
• Strong CRM experience (e.g., Salesforce, HubSpot) and proficiency in sales reporting and analytics.
• Excellent communication, coaching, and organizational skills.
• Results-oriented, with the ability to operate strategically and tactically.
• Ensure deliverables are high quality, on time, and within budget.

Minimum Physical Requirements

• Prolonged periods sitting at a desk and working on a computer

*Virginia Green is committed to a diverse and inclusive workplace. All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability or other legally protected status.