Director of Sales, Travel Trade
4 Days Old
Join Empire State Realty Trust as a Director of Sales, Travel Trade.
The Empire State Building is the "World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE). The $165 million reimagination of the Empire State Building Observatory Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows.
Company Summary The Empire State Building welcomes millions of visitors each year and is ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. About Empire State Realty Trust Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. Position Summary The Director of Sales, Travel Trade will report to the SVP, General Manager and build, train and lead a team of sales professionals to target group and travel trade sales and develop and implement relevant marketing plans. Build, train and lead a high-performing sales team that consistently achieves ticket sales, revenue and per cap goals
Track, analyze and report on sales performance data to highlight trends, identify improvement opportunities, and provide leadership updates in a clear and actionable way
Develop and execute sales plans that target groups and travel trade segments, including account development of existing clients and the proactive outreach to attract new clients
Oversee sales operations including contract management, rate distribution, pricing, group sales reservations and reseller content delivery
Direct the implementation and manage the execution of the sales & marketing plan to include account development activities for key customers, prospects and segments
Work with revenue team to optimize per caps and capacity utilization
Collaborate with Operations, Accounting, Revenue, and Ticketing departments to streamline sales processes and ensure that sales strategies are aligned with overall business goals
Collaborate with the Marketing team to ensure brand consistency across all printed materials, client websites, the Travel Trade Resource Center, and the OTA Toolkit
Ensure the harmonization of sales operation procedures and update the department's SOP manual to guarantee the smooth execution of daily activities with the sales team, maintaining consistency and uniformity in all processes
Represent the Sales Team on cross-department projects
Oversee back office and group sales reservations, ensuring prompt responses to all general customer service and sales inquiries via website, email, phone, and chatbot
Coordinate weekly sales meetings, set agendas and ensure alignment with departmental goals and leadership priorities
Utilize knowledge of market trends and business practices to recommend decisions that enhance the sales process
Identify emerging market trends to proactively adjust or modify sales strategies accordingly
Provide coaching and support including sales training sessions to keep the sales team up to date on sales techniques and customer service skills
Provide daily operational support, overseeing the training and adoption of Salesforce, Ventrata, Monday.com, and Satisfi Labs chatbot by the Sales Team, including all system updates
Proactively identify holdups in the sales process and find ways to reduce them
Maintain strong knowledge of the Observatory’s products and services as well as the tour and travel industry
Stay on top of what our competition is doing
Establish processes to audit all travel trade accounts for content accuracy and premium placement, to ensure strong visibility across partner platforms
Leverage emerging technologies, including AI to identify new prospects, streamline reporting and enhance departmental efficiency
What Success Looks Like The team is productive, motivated, delivers its work product transparently, and tracks its goals as set by Observatory leadership
Financial Targets: NOI = 15%, Reseller Admissions = 45%, Reseller Per Cap = 15%, Subjective = 25%
Qualitative Indicators: Accountability, Builds and leverages strong industry connections, Works effectively with others, Prioritizes tasks, Communicates goals and plans clearly
Required Skills / Abilities Exceptional written and oral communication skills
Ability to work in a fast-paced environment and manage multiple tasks simultaneously
Knowledge of sales techniques and customer service best practices
Strong analytical and problem-solving skills
Strong proficiency in MS Office (Excel, Word, PowerPoint)
Proficient in Salesforce (or other CRM system), Ventrata ticketing (or other ticketing system) and Monday.com (or other work management platform)
Education & Experience Bachelor’s degree in related field
Minimum of 7 years of experience in sales, with at least 2 years in a leadership role and 5 years managing a team
5 years sales experience within the hospitality or travel and tourism industry preferred
What You Can Expect Competitive base salary and bonus
Health/Dental/Vision insurance
Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
Voluntary Enhanced LTD Program
Voluntary Hospital, Accident, and Cancer Programs
401(k) with 100% match up to 5%
Paid parental leave
Pre-tax transit accounts
Employee Assistance Program for emotional, financial, and legal support
WELL-BEING Generous paid time off
Flex Summer Fridays
Employee engagement programs
Volunteer time off
Continuing education
Complimentary Empire State Building Observatory access
Complimentary gym membership and other wellness benefits
Employee Discount Programs
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination.
#J-18808-Ljbffr
- Location:
- New York, NY, United States
- Job Type:
- FullTime
- Category:
- Management & Operations