Director of Programmatic & Data Sales

5 Days Old

FanReach is Better Collective's newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders , and The Nation Network , FanReach connects high-intent sports fans with performance-focused advertisers. We're redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we're hiring someone to take FanReach to market and turn potential into pipeline. What You'll Do Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands Package and sell first-party data segments through LiveRamp and similar platforms Scale a repeatable revenue engine spanning direct, programmatic, and data licensing Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions Act as a strategic advisor to product development, bringing real insights from the field Lead FanReach's market positioning across agencies, clients, and industry events You are a commercial builder with 5+ years in digital media sales, programmatic, or audience monetization Deeply connected in the ad ecosystem, especially across: Agency holding companies and indie media shops DSP and data marketplace teams Sports and iGaming buyers Fluent in the language of first-party data, identity resolution, and CTV/display activation A trusted seller and storyteller who can simplify complex value props Passionate about sports, data, and shaping the future of fan engagement Why This Role, Why Now You won't be joining something that's already built , you'll help create it FanReach has the advantage of scale + speed, millions of fans, powerful data, and the freedom to move fast You'll work directly with decision-makers, shape strategy, and be part of Better Collective's next big chapter Benefits Full health benefits (medical, dental, vision) Medical with Cigna & Kaiser with excellent coverage Unlimited PTO 401K employer match Life and disability insurance Bonus program Extended paid parental leave Life & Disability Insurance Pet insurance Employee Assistance Program with Mental Health Resources available for you and your family group New York base salary: 150K - 170k USD + bonus/commission #J-18808-Ljbffr
Location:
New York, NY, United States
Category:
Computer And Mathematical Occupations