Overview

Everspring combines technology, marketing expertise, and instructional design into outcome-driven services and solutions. We’re looking for a Director of Product Portfolio Development who can read the market, shape and define winning solutions, establish value-based pricing, and equip sales and marketing with clear offers that accelerate growth and deliver repeatable client value. This role sits at the intersection of market research, product strategy, and execution. You’ll take the reins across cross-functional teams to clearly define services, scope what’s in them, and build momentum from idea to in-market offer. A natural influencer and hands-on operator, you’ll collaborate with Sales, B2B, functional teams, and Operations to shape a portfolio that reflects the market—and wins in it. This role reports to the VP of Growth and is located in Chicago, with a hybrid work environment requiring a minimum of 3 days in-office each week (additional days as business needs arise). Responsibilities

Shape new offers fast from market signals and client demand. Respond to opportunity with clear, outcome-driven services and bundles. Drive cross-functional momentum—align Sales, Marketing, and Delivery around the same plan. Steer the portfolio toward category-leading, repeatable solutions. Set value-based pricing & scope that win deals and protect margins. Operationalize what works—pilot, measure, iterate, scale. Responsibilities (continued)

Translate market signals into the leading portfolio of solutions by continuously scanning higher education market trends, enrollment challenges, student acquisition dynamics, and workforce/skills trends. Interact with prospects, customers, and key stakeholders to understand needs and pain points and turn that knowledge into actionable product strategies. Prioritize problems we can solve with the highest market and revenue potential. Champion market and customer research initiatives that shape strategic decisions and sharpen competitive edge. Design & Evolve the Solution Portfolio

Organize core capabilities (digital marketing, enrollment strategy, instructional design, technology enablement, consulting) into modular, market-ready services and solution bundles. Define each solution’s outcomes, scope, boundaries, and success metrics. Build delivery playbooks for efficient, scalable execution. Lead the development of sales enablement materials (decks, one-pagers, case studies). Establish Pricing & Scoping Discipline

Develop cost-to-serve models and value-based pricing frameworks. Standardize scoping templates to avoid one-off custom proposals. Align pricing tiers with client value and delivery efficiency. Enable Sales & Marketing

Drive cross-functional alignment with product, sales, customer success, and strategy teams to deliver unified go-to-market execution. Equip sales with compelling offerings, sales collateral, and internal training so they can confidently position new offers in market. Partner with marketing to craft problem-centered stories and campaigns tied to client needs. Ensure every offering has clear messaging and positioning for external audiences. Operationalize for Scalable Delivery

Collaborate with delivery teams to codify processes, roles, and SLAs. Ensure handoff from sales to delivery is seamless and repeatable. Create a feedback loop with delivery teams to continuously refine solutions. Run Validation & Iteration Loops

Pilot new offerings with select clients. Measure performance, refine scope and pricing, and roll out once proven. Qualifications

7–10+ years of experience in higher education services or consulting. Proven track record of building and launching market-facing solutions or offerings for complex solution portfolios. Strong commercial acumen — expertise in pricing strategy, business case development, and value modeling. Understand the Higher Education market and its customer personas. Demonstrated ability to package abstract capabilities into clear, sellable solutions. Experience working cross-functionally with sales, marketing, and delivery teams and influencing across functions without formal authority. Excellent client-facing skills and the ability to represent solutions in market conversations. Strategic thinker who thrives on creating structure, repeatability, and scale. Bachelor’s degree required; advanced degree preferred (MBA, M.Ed., or related field). Ability to travel once per month to conferences, prospect visits, and industry events. Why Join Us

Shape new, outcome-driven offers in response to market opportunity and mobilize cross-functional teams to bring them to market quickly. Lead a critical function at the intersection of strategy, productization, and growth. Work with a collaborative, mission-driven team passionate about transforming higher education. About Everspring

Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education. Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the Best Places to Work in 2021, 2022, 2023 and 2025. We were also certified as a Great Place To Work in 2022, 2023, 2024 and 2025. EEO Note

Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time. Seniority level

Director Employment type

Full-time Job function

Product Management and Marketing Industries

Education Administration Programs Referrals increase your chances of interviewing at Everspring.

#J-18808-Ljbffr