The Director of Product Marketing will own the positioning, go-to-market strategy, and content execution for BatchData’s industry-leading real estate data APIs and enrichment solutions. In this leadership role, you’ll be responsible for shaping our product narrative to multiple customer segments - including investors, SaaS/CRM partners, data aggregators, and proptech innovators.

You will lead a team of three, guiding them to develop high-impact web content, launch compelling educational campaigns, and drive growth through channel and reseller partnerships. Your mission is to fuel adoption, accelerate partner/channel expansion, and ensure BatchData stands out for its speed, flexibility, and modern integration capabilities. Compensation: $150,000 - $170,000 yearly Responsibilities: Lead and Develop Team: Manage, coach, and develop a team of three product/content marketers to achieve growth and content objectives across multiple channels. Product Messaging & Positioning: Craft clear, differentiated messaging that speaks to the pain points of fragmented, hard-to-access real estate data, slow manual processes, and the limits of legacy platforms. Multi-Segment Go-to-Market: Design and execute marketing strategies tailored for each key segment—investors, proptech startups, SaaS/CRM providers, and data-driven agencies. Channel & Reseller Growth: Identify, onboard, and support new and existing reseller and channel partners to expand BatchData’s reach, focusing on workflow automation, integration ease, and flexible pricing. Web Content & SEO: Oversee the strategy, production, and optimization of all web, landing page, and documentation content to improve conversions and support both technical and non-technical buyers. Educational & Video Content: Lead the creation of helpful YouTube videos, webinars, and product demos that teach real estate professionals and developers how to automate research, enrich leads, and unlock new data-driven workflows. Partner Enablement: Develop materials and resources that empower partners, resellers, and integration teams to position and sell BatchData effectively. Cross-Functional Collaboration: Work closely with Product, Sales, Engineering, and Customer Success to ensure unified messaging and the successful launch of new features and API capabilities. Performance Measurement: Track and report on key marketing and product adoption metrics such as API call volume, new user acquisition, partner pipeline growth, enrichment match rate, and ARPU. Industry Awareness: Monitor competitive offerings, industry trends, and technical innovations in the real estate data, SaaS, and API ecosystem. Continuous Improvement: Use analytics and market feedback to refine strategies and deliver measurable results in customer acquisition, retention, and reseller/channel revenue.

Qualifications: Minimum of 5 years in product marketing, content marketing, or channel/partner marketing for B2B SaaS, API, or data products, with at least 2 years in a people management role. Demonstrated success driving product adoption and channel growth in a technical, data-driven environment. Exceptional writing, editing, and communication skills—able to translate complex features into clear business value for both technical and non-technical audiences. Experience overseeing website content, landing page optimization, and SEO strategies. Strong background in video content strategy, with hands-on experience in scripting, recording, and producing educational or product marketing videos. Familiarity with real estate data, APIs, SaaS, workflow automation, or CRM integrations is strongly preferred. Proven project management skills; able to coordinate multiple projects and deadlines in a fast-paced environment. Analytical and data-driven; comfortable tracking KPIs and iterating based on performance insights. Proficient with content management, collaboration, and analytics tools (e.g., Google Workspace, CMS, marketing automation, YouTube Studio). Collaborative, forward-thinking mindset—driven to experiment, iterate, and deliver commercial impact. About Company BatchData is a rapidly growing property technology company. We offer lead generation and data solutions software, helping more than 10,000 real estate investors, agents, and brokers from small to medium-sized businesses. At BatchData, we help businesses streamline productivity. We understand the challenges that growing businesses face. This is why working at BatchData is so special. Every day, our software allows businesses to focus on what matters: growing their business. BatchData is not your average working experience. It's more than a job. We have the energy and boldness of a startup, with the expertise and pragmatism of a scale-up.