Director of Product Marketing

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Director of Product Marketing About the Company Our company boasts a diverse portfolio of cutting-edge software solutions. Industry Computer Software Type Privately Held, Private Equity-backed Founded 2016 Employees 1001-5000 Categories Technology Internet Information Technology & Services Digital Media Financial Services Software Digital Media Software Specialties SaaS Software Services SMB About the Role We are seeking a dynamic and experienced Director of Product Marketing to lead our product marketing efforts as we scale our organization. You'll define and execute innovative product marketing strategies that leverage market research, competitive insights, and comprehensive market sizing to guide our product strategy and go-to-market initiatives. In this pivotal role, you will collaborate closely with cross-functional teams to keep our company at the forefront of SMB healthcare IT trends. You'll champion strategic market insights, product positioning, and go-to-market planning while developing a robust voice of the customer strategy. Candidates should possess a Bachelor's degree in marketing, business, health informatics, or a related field; an MBA or advanced degree is a plus. We require a minimum of 5 years' experience in a leadership role within product marketing, ideally in the B2B SaaS sector. Exceptional strategic thinking, planning expertise, and the ability to inspire and lead teams are essential. The role demands strong communication, presentation, and influencing skills, along with a solid understanding of market research, competitive analysis, and customer insights. Proficiency with marketing automation, analytics, and CRM tools is crucial, as is a proven track record in launching and scaling products. Hiring Manager Title VP of Marketing Travel Percent Less than 10% Functions Product Marketing
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Location:
Boston

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