Position Title: Director of Product Marketing - Online Learning Posting Number: S209P Department: Marketing Position Type: Staff Job Description: Job SummaryHillsdale College is seeking a Director of Product Marketing Online Courses. Reporting to the Executive Director of Product Marketing, this role will lead the promotion and growth of Hillsdales free online courses. The Director will develop and execute marketing strategies to increase enrollment, engagement, and completion rates, ensuring that Hillsdales educational content reaches and impacts the widest possible audience.Essential Job FunctionsProduct Marketing StrategyDefine and execute the product marketing strategy for Hillsdales online courses and video-based educational productsDrive awareness, adoption, and long-term engagementPositioning & MessagingOwn positioning, messaging, and value propositions for existing and new coursesEnsure every program is differentiated, mission-aligned, and compellingGo-to-Market ExecutionDevelop and launch strategies for new course releases and projectsOversee audience segmentation, channel planning, and campaign executionDigital Growth InitiativesLead digital marketing across email, social, SEO, paid advertising, and emerging platformsExpand reach, maximize enrollment, and increase participationCustomer Insights & ResearchServe as the voice of the customer using research, insights, and behavioral dataRefine messaging and guide product developmentLifecycle MarketingManage pre-launch, engagement, retention, and reactivation campaigns across the course lifecycleCross-Functional CollaborationPartner with course teams, designers, digital specialists, and brand managersEnsure consistent storytelling and seamless customer experiencesPerformance Tracking & OptimizationTrack and interpret performance metrics to evaluate campaign effectivenessUse data to drive growth and inform strategyScalable FrameworksDevelop frameworks for launching and scaling educational productsEnsure efficiency and repeatable success across initiativesTeam Leadership & MentorshipLead and mentor a Marketing ManagerProvide coaching and performance management to elevate capability and impact Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements below represent the required knowledge, skill, and/or ability.Education & ExperienceEducation: Bachelors degree in Marketing, Communications, Business, or a related field required.Experience: 5+ years of marketing experience; background in shooting sports, recreational, higher education, or outreach program marketing strongly preferred. Other Skills: Other SkillsProven success with product launches and go-to-market strategiesStrong leadership, project management, and team-building abilitiesProficiency in analytics platforms, dashboards, and campaign tracking (Google Analytics GA4)Expertise with CRM, marketing automation, SEO/SEM, email, and social media platformsAbility to collaborate with creative teams and translate strategy into effective design executionExceptional written and verbal communication skillsTech-savvy and adaptable, with the ability to learn new platforms and digital trends quicklyPersonal CharacteristicsMembers of the product marketing team interact with teams across campus. A professional and pleasant relationship, a clean and neat appearance that directly reflects the College, is essential.Code of CommitmentBe a good representative of Hillsdale College to promote the liberal arts, the Colleges original Articles of Association, and the operating principles stated in the Staff Code of Commitment. The Colleges Mission Statement is a consideration in all aspects of the position. The teaching of the Christian faith shall remain a conspicuous aim of the College. Open Date: 09/22/2025 Open Until Filled: Yes Supplemental Questions: Required fields are indicated with an asterisk (*). Documents Needed To Apply (Required Documents & Optional Documents): Required DocumentsResumeCover LetterOptional DocumentsPI924ef15b582b-29952-38621819