Role Overview

The Director of Product Commercialization owns the end-to-end handoff from new product development to market launch. This role ensures every product leaves the tech/engineering pipeline with complete, accurate, and ready-to-use commercial materials. They align cross-functional teams, close process gaps, and drive on-time delivery of launch packages - making sure Sales, Marketing, Branding, and Learning are always equipped with what they need. This role also supports early ideation, integrating market feedback and industrial design considerations to ensure products are competitive, installer-friendly, and aligned with customer needs.

Key Responsibilities

Early-Stage Involvement

- Participate in ideation sessions with PLM, Engineering, and Strategy. - Bring in market intelligence and competitor benchmarking to influence feature sets. - Ensure installer and customer feedback is captured before design is locked. - Push for strong industrial design (ID), usability, and branding focus.

Execution & Delivery

- Build and own commercialization project schedules across all product lines. - Ensure Marketing material talking points, spec sheets, videos, manuals, and training kits are created and delivered on time. - Collaborate with Branding to ensure product visuals, packaging, and messaging are aligned. - Run readiness gates before launch to ensure no assets are missing or outdated.

Cross-Functional Enablement

- Act as the hub between Engineering/PLM and Marketing/Sales/L&D/Branding. - Translate technical features into customer-facing messaging and training content. - Maintain a single source of truth for product information.

Launch Ownership

- Lead launch execution: assemble complete launch packages, coordinate rollout timing, and validate readiness across all channels. - Drive accountability across departments to hit release dates without gaps.

Process & Gap Closure

- Identify and fix weak points in product handoff - missing documentation, delayed test results, incomplete packaging. - Standardize processes to prevent recurring misses. - Partner with Compliance and QA to confirm certifications and readiness before release.

Post-Launch Feedback & Iteration

- Monitor installer feedback, RMA data, and sales input to track adoption and identify issues. - Provide structured reports to leadership and PLM for continuous improvement. - Feed insights back into ideation and design for next-gen product refinements.

New Product Introduction (NPI)

Early NPI (Concept & Spec Lock)

- Join ideation sessions to inject market feedback, installer insights, and competitor benchmarking. - Ensure industrial design (ID), usability, and branding requirements are included before spec lock. - Build the initial commercialization plan (timeline for manuals, training, launch kits, sales collateral).

Mid NPI (Prototype & Pilot Builds)

- Work with R&D, QA, and PLM to capture installer/distributor feedback during pilot installations. - Ensure training drafts, quick-start guides, and spec sheets are ready for validation. - Collaborate with Branding to validate product aesthetics, packaging, and marketing visuals. - Track and close process gaps (e.g., missing kits, delayed certification info, incomplete spec sheets).

Late NPI (Production Go & Launch)

- Own the commercial readiness checklist - talking points, videos, manuals, FAQs, training, distributor collateral. - Run readiness gates with PLM, Engineering, Compliance, Marketing, Branding, and Sales to confirm nothing is missing. - Ensure Sales, Marketing, Branding, and L&D are trained and updated ≥ 2 weeks before launch.

Post-NPI (30-60 Days After Launch)

- Deliver post-launch feedback reports (adoption, installer complaints, RMA trends). - Confirm findings are integrated into next-gen product planning. - Measure execution success (launch on time, materials complete, installer training delivered).

NPI Success Indicators

- ≥ 95% of NPIs launched on time with complete commercial readiness packages. - 0 scramble launches due to missing sales/marketing/branding/learning deliverables. - 100% installer/distributor training completed before or at launch. - Feedback loop closed within 30 days of launch, with lessons applied to the next NPI.

Physical Requirements:

This position may require the ability to perform tasks that involve sitting, standing, walking, lifting, computer work and other physical activities. Candidates should be able to meet these physical demands with or without reasonable accommodations.

EG4 Electronics Perks:

Medical. Dental. Vision. Supplemental life. PTO. Company-branded merchandise. Community events. Company-funded continued education opportunities. Discounts and perks through locally owned businesses. EEO Statement: EG4 Electronics is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.