Director of Pricing & Promotion Strategy
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Job Title: Director of Pricing & Promotion Strategy
Job Location: Dallas, TX
Job Type: Contract
Job Description:
Lead pricing strategy across all TaxAct products and services by working closely with Product, Finance, and Commercial teams.
Partner with Finance to plan ahead and build promotions and pricing scenarios that support informed, profitable decisions.
Explore and test new pricing models that will contribute to TaxAct growth
Create a centralized and well-organized process for promotional pricing-defining when to run promos, which customers to target, how much to discount, and how to track results.
Manage the tools and systems for pricing across all products and channels, allowing for quick updates in response to busy periods, customer behavior, or competitor moves.
Monitor how pricing changes perform-track what's working, what's not, and clearly share results with leadership and Finance.
Use real-time data on customer behavior and market trends to quickly spot pricing opportunities or issues and adjust as needed.
Lead a cross-functional, end-to-end pricing and promotions process-ensuring alignment across teams and seamless execution of pricing changes across all systems, including legacy platforms and those from acquisitions.
Communicate the "why" behind pricing decisions clearly and consistently to executives, sales teams, and others who support customers.
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