Job Title: Director of Marketing (FOI)

Location: In Office Department: Marketing

Reports To: Chief Customer Office

Position Summary:

The Director of Marketing leads the strategy, development, and execution of integrated marketing initiatives that build brand awareness, drive growth, and support overall business objectives. This leadership role manages a team of marketing professionals and. will build brand awareness, drive patient and provider engagement, and support service line growth within a complex healthcare environment.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with company goals and market opportunities.

• Lead and mentor the marketing team, fostering creativity, accountability, and professional development.

• Oversee brand positioning, messaging, and visual identity to ensure consistency across all digital, print, and patient-facing platforms.

• Manage digital marketing, including SEO/SEM, social media, email, and web content to optimize lead generation and customer engagement.

• Plan and implement advertising campaigns, events, and promotional activities to reach target audiences.

• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.

• Define and monitor key performance indicators (KPIs) for all marketing activities, providing regular reporting to senior leadership.

• Collaborate cross-functionally with clinical operations, physician relations, and patient access to support revenue growth and patient experience initiatives.

• Manage the marketing budget, ensuring effective allocation of resources and strong ROI.

• Build and maintain relationships with external agencies, vendors, and strategic partners.

• Protect and strengthen the company's reputation through proactive PR and communications strategies.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.

• 7-10+ years of progressive marketing experience, with at least 3-5 years in a healthcare or highly regulated industry management or director-level role.

• Proven track record of developing and implementing successful marketing strategies that drive business growth.

• Strong leadership, team development, and project management skills with a focus on mission-driven and community-based initiatives.

• Excellent written and verbal communication skills, with the ability to craft compelling messaging.

• Proficiency with digital marketing platforms, analytics tools, and marketing automation software.

• Data-driven mindset with a deep understanding of marketing metrics and ROI analysis.

Join Florida Orthopaedic Institute and help shape the future of healthcare marketing.

If you're a strategic leader with a passion for brand storytelling, digital innovation, and patient-focused growth, we invite you to bring your vision to a team that's committed to excellence, compassion, and community impact.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.