Director of Marketing

New Today

A modern furniture company specializing in stylish, high-quality, and affordable home furnishings is seeking a results-driven Director of Paid Search in their office in Brooklyn, NY, to take charge of high-impact campaigns across Google Ads, Meta, and other paid search platforms. The Director of Paid Search position offers an opportunity to drive growth for leading e-commerce furniture brands through data-driven strategies and innovative campaign execution. Responsibilities:
Lead the development, execution, and optimization of paid search strategies across Google Ads, Meta, and other platforms Perform in-depth keyword research, competitor analysis, and market trend assessments to inform campaign strategies Oversee and analyze campaign budget management and ensure optimal allocation of spend across platforms Collaborate with the creative and marketing teams to align campaigns with brand messaging, goals, and overall marketing strategy Implement A/B testing and other methodologies to continuously improve campaign performance Mentor and lead marketing associates, fostering a culture of continuous learning and improvement Provide performance reports and insights to stakeholders, identifying opportunities for optimization and growth Requirements: 5+ years of experience managing paid search campaigns Proven expertise in Pmax, Google Shopping, Google Ads, Meta Ads, and other paid search platforms Strong understanding of paid search strategy, performance metrics, and conversion optimization Experience with budget management and allocation across multiple channels Analytical mindset with a deep understanding of data, reporting, and performance analysis Excellent leadership, communication, and collaboration skills Ability to thrive in a fast-paced, results-driven environment Experience in the furniture or e-commerce industry is a plus Bachelor's degree in Marketing, Business, or related field is a plus
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Location:
Brooklyn

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