Director of Marketing

(Fully Formatted Job Requisition Attached Below)

Mission & Values

World Help is a Christian humanitarian organization serving the physical and spiritual needs of people in impoverished communities around the world. We are searching for a devout follower of Christ whose worldview correlates with the company's mission and values.

Position Purpose

The Director of Marketing serves as an overseer to the entire Marketing department and leads the team in communications, donor retention, as well as analytics. This role also provides administrative, direct management, and strategic planning oversight to the Marketing department to create cohesiveness and collaboration between team members, improve areas that are lacking growth, and enable efficiency across the department. Together, these responsibilities allow the Director of Marketing to ensure that World Help is growing donor giving through mass communications fundraising, maintaining and increasing charitable giving of active donors, sourcing new donors to the organization, fulfilling all media requests, exploring trends in marketing data, ensuring that the World Help website is functioning properly, and enhancing customer experience for donors.

Primary Duties & Responsibilities Lead each team within the Marketing department and ensure their functions are running smoothly, forecasting ahead for issues/risks and opportunities. Review area performance and KPIs, adjusting strategies as needed for greater success. Meet weekly with Marketing Department managers to ensure clarity, workload fulfillment, and problem solve obstacles that hinder goal completion. Collaborate with World Help Directors to optimize productivity and provide opportunities for growth in donor giving. Outline and oversee the Marketing Department budget and forecast any needs for management of Marketing, ensuring financial health. Report opportunities, issues, processes, and Marketing department needs to Executive team. Meet regularly with the Chief Operating Officer to report on Marketing updates and progress. Provide oversight to Communications in maintaining marketing strategy, managing media requests, ensuring best marketing and fundraising practices, processing invoicing/estimates/requisitions, and managing crisis-response protocol. Provide oversight to Analytics in establishing/reviewing reporting & analytics to keep a strong pulse on mass marketing emails and social media campaigns related to open and click rates, response rates, engagement, and ultimately income to best drive marketing decisions. Share reporting & analytics results with the entire Marketing Team to ensure cohesive communication between donor acquisition experience and donor retention as the donor advances through the funnel in their giving. Provide oversight to Donor Retention in providing excellent customer service to donors, managing reporting, creating systems that enhance the customer experience and extend lifetime giving of donors. Any additional duties needed to drive World Help's mission, vision, and organizational values. Your Time

30% - Communications Oversight Mass marketing strategy, media requests, marketing/fundraising practices, invoicing, estimates, requisitions, and crisis response. 30% - Donor Retention Oversight Excellent customer service to donors, manage reporting, create systems that enhance the customer experience for donors. 20% - Administrative Leadership Timecards, 1:1 and Team meetings, coaching, performance evaluations, department budgeting, and creating/implementing Marketing strategies. 20% - Reporting & Analytics Oversight Reporting systems, automated systems, data trend/discrepancy identification, dashboards analysis. Director Responsibilities Represent World Help Timecard Approvals Coaching/Direction Strategy/Budget Role Classifications Director Full-Time Hybrid Environment Exempt Structure Direct Lead: Chief Operating Officer Direct Reports: Yes Team: N/A Department: Marketing When You Work: Normal Operating Hours Required Skills/Education B.S Degree in Marketing or Related Field 5+ Years of Donor Fundraising 5+ Years of Marketing Within Nonprofit Context 5+ Years of Management Experience Efficient Time Management Exemplary Organizational Skills Clear & Effective Communication Nonprofit Leadership/Work Experience Preferred Skills/Education Digital Marketing & Social Media Platform Knowledge WordPress & HubSpot Experience Front-End & Back-End Development Experience Experience Identifying Data Trends in Business Setting. Miscellaneous Requires Sitting Most of Day Little to No Travel