Direct message the job poster from DSJ Global Vice President- Market Specialist, Sales & Operations Recruitment DSJ Global is currently partnered with a really exciting CPG organization looking to bring on a Vice President of Marketing. The Vice President of Marketing is a senior leadership role charged with shaping and executing the organization's overarching marketing strategy. This executive will drive brand growth and market presence across global B2B channels, with a strong preference for experience in emerging consumer packaged goods (CPG) markets. The ideal candidate is a strategic visionary with proven leadership capabilities, deep market insight, and a collaborative mindset, especially in working closely with sales leadership and divisional culinary experts to align marketing efforts with business objectives. Primary Responsibilities: Strategic Leadership Design and lead integrated marketing strategies that elevate brand visibility and support business growth. Align marketing objectives with the company's long-term strategic goals. Inspire and manage a high-performing marketing team, fostering a culture of innovation and accountability. Oversee hiring, onboarding, and professional development of marketing personnel. Brand Stewardship Strengthen and evolve the brand's identity and market positioning. Ensure consistent brand messaging across all platforms and touchpoints. Campaign Execution Lead the development and deployment of multi-channel campaigns focused on customer acquisition and retention. Evaluate campaign performance using key metrics and adjust strategies based on insights and feedback. Budget Oversight Strategically manage the marketing budget to maximize ROI and support future growth. Track expenditures and report on budget performance to executive leadership. Leverage market research and consumer insights to identify growth opportunities and guide product development. Partner with third-party research firms to deliver actionable data to culinary and sales teams. Qualifications & Skills: Education Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred. Experience Extensive experience in senior marketing leadership, ideally as a VP or equivalent. Demonstrated success in global B2B marketing, with added value from experience in CPG sectors. Strong expertise in brand strategy, digital marketing, and market analysis. This role is based on-site and is not remote. Core Competencies Exceptional leadership and team-building skills. Analytical mindset with a data-driven approach to strategy and decision-making. Excellent communication and stakeholder engagement abilities. Creative and detail-oriented, with a passion for innovation. Proficiency in marketing technologies, including CRM, analytics, and automation platforms.

Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.

DSJ Global is currently partnered with a really exciting CPG organization looking to bring on a Vice President of Marketing. The Vice President of Marketing is a senior leadership role charged with shaping and executing the organization's overarching marketing strategy. This executive will drive brand growth and market presence across global B2B channels, with a strong preference for experience in emerging consumer packaged goods (CPG) markets. The ideal candidate is a strategic visionary with proven leadership capabilities, deep market insight, and a collaborative mindset, especially in working closely with sales leadership and divisional culinary experts to align marketing efforts with business objectives. Primary Responsibilities: Strategic Leadership Design and lead integrated marketing strategies that elevate brand visibility and support business growth. Align marketing objectives with the company's long-term strategic goals. Team Leadership & Development Inspire and manage a high-performing marketing team, fostering a culture of innovation and accountability. Oversee hiring, onboarding, and professional development of marketing personnel. Brand Stewardship Strengthen and evolve the brand's identity and market positioning. Ensure consistent brand messaging across all platforms and touchpoints. Campaign Execution Lead the development and deployment of multi-channel campaigns focused on customer acquisition and retention. Evaluate campaign performance using key metrics and adjust strategies based on insights and feedback. Budget Oversight Strategically manage the marketing budget to maximize ROI and support future growth. Track expenditures and report on budget performance to executive leadership. Market Intelligence Leverage market research and consumer insights to identify growth opportunities and guide product development. Partner with third-party research firms to deliver actionable data to culinary and sales teams. Qualifications & Skills: Education Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred. Experience Extensive experience in senior marketing leadership, ideally as a VP or equivalent. Demonstrated success in global B2B marketing, with added value from experience in CPG sectors. Strong expertise in brand strategy, digital marketing, and market analysis. This role is based on-site and is not remote. Core Competencies Exceptional leadership and team-building skills. Analytical mindset with a data-driven approach to strategy and decision-making. Excellent communication and stakeholder engagement abilities. Creative and detail-oriented, with a passion for innovation. Proficiency in marketing technologies, including CRM, analytics, and automation platforms.

Desired Skills and Experience

Marketing, Strategy, Leadership, CPG, FMCG, Food, Leadership, Brand, Seniority level

Seniority levelExecutive Employment type

Employment typeFull-time Job function

Job functionBusiness Development, Management, and Product Management IndustriesFood and Beverage Manufacturing Referrals increase your chances of interviewing at DSJ Global by 2x Get notified about new Vice President Marketing jobs in

Sterling, VA . Washington, DC $205,000.00-$235,000.00 4 weeks ago Vice President, Business Strategy and Performance Washington, DC $247,000.00-$260,000.00 15 hours ago Vice President for Public Relations and Marketing, Day Shift, Public Relations Gaithersburg, MD $226,495.30-$339,742.94 2 weeks ago Vice President, Mobile Platform Engineering Bethesda, MD $177,000.00-$280,600.00 16 hours ago McLean, VA $180,000.00-$210,000.00 1 day ago Regional Vice President, Sales - PacNW / Rockies District of Columbia, United States $178,500.00-$255,000.00 3 days ago Washington, DC $225,000.00-$275,000.00 1 week ago Washington, DC $240,000.00-$250,000.00 21 hours ago Director of Marketing and CommunicationsMarketing & Advocacy Director - $35/hr-$50/hr Broadlands, VA $130,000.00-$175,000.00 1 week ago Bethesda, MD $140,000.00-$170,000.00 15 hours ago Vice President, Marketing and Communications Arlington, VA $130,000.00-$140,000.00 2 weeks ago Washington, DC $227,000.00-$296,000.00 17 hours ago FLEX Director, Marriott Bonvoy Brand Marketing Silver Spring, MD $137,550.40-$229,257.60 2 days ago Washington DC-Baltimore Area $135,000.00-$150,000.00 3 weeks ago Senior Vice President, Creator Marketing Washington, DC $128,000.00-$205,000.00 2 weeks ago Director of Marketing and CommunicationsDirector of Marketing – Creative & Content We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr