Director of Marketing

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ABOUT CHURCHILL DOWNS INCORPORATED
Headquartered in Louisville, Kentucky, Churchill Downs Incorporated has expanded through the development of live and historical racing entertainment venues, the growth of the TwinSpires horse racing online wagering business and the operation and development of regional casino gaming properties. Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.
JOB SUMMARY Exciting opportunity to work at Ocean Downs Casino only 10 minutes from the beautiful beaches and boardwalk of Ocean City, MD! Have fun in the sun while pursuing an exciting career in the casino industry. Work with an awesome team while ensuring a good time for our guests.  This is a full time, year around position with an excellent compensation package. This includes medical, paid sick time, paid vacation time, paid personal time, holiday pay and 401k options. If you possess the desire to work for a great company, then we would love to have you! ESSENTIAL DUTIES AND RESPONSIBILITIES Creates and ensures a fun-filled, entertaining and exciting environment where the flawless delivery and execution of service excellence is paramount. Responsible for providing strategic direction for all aspects of marketing our Casino and Racing facility including Advertising, Direct Marketing, Players Club, Promotions and Player Development in order to drive business results and improve our overall guest experiences. Serves as a leader for employees while fostering teamwork, employee morale, motivation and open communication. Acts as a role model and coaches while developing employees using a consistent, approachable demeanor and clearly articulating expectations. Develop and implement the annual overall marketing plan, budgets, goals and strategies that are in line with the overall business goals as determined by the General Manager. The annual business plans for Marketing will identify revenue potential and describe Marketing programs and services that will attain planned revenue levels. Plans, develops and executes racing-specific promotions, including the sale of ad space in racing programs. Build and implement the property Branding, Advertising, Promotional, Players Club, Player Development, and Public Relations strategies that effectively meet the property’s operational needs. Manage Marketing guest service initiatives of the Player Development, Players Club, Promotions and Special Events team members. Oversee the development and implementation of all promotions and events including drawings, giveaways, parties, special events, outdoor events, and more. Implement, maintain and measure Hosts’ guest development, retention and reactivation efforts. Analyze pro- and post-forma financial results of marketing programs and effectively manage marketing expenses to budget. Examine expense and revenue reports for areas of responsibility and recommend actions to be taken. Work directly with Corporate Marketing to review broad scope strategies and performance levels. Monitors guest reaction to events by maintaining a presence on the casino floor during all promotions. Adhere to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property. Acts as liaison with Maryland State Lottery Agency for all marketing activities. Participates in professional organizations that promote the development of the Company. Promotes honesty and trust amongst the team. Performs all other duties as assigned. REQUIRED SKILLS AND ABILITIES Six (6) years previous experience in marketing in the gaming industry, with at least 3 years at a managerial level Strong computer skills, proficient in Microsoft Office products. Ability to read, write, speak, understand or communicate in English sufficiently to perform the necessary functions of this position. Ability to work in a fast paced environment and effectively communicate with guests, co-workers and management. Must be able to obtain and keep a License issued by the Maryland State Lottery Agency required of all Gaming Establishment employees. EDUCATION AND EXPERIENCE Bachelors Degree in Marketing or Related Field Required. PHYSICAL REQUIREMENTS & WORKING CONDITIONS Must be able to sit, walk or stand for extended periods of time without difficulty. Must be able to work a flexible schedule based on business needs which includes days, evenings, nights, weekends and holidays. CHURCHILL DOWNS INCORPORATED Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for over 150 years, beginning with the company’s most iconic and enduring asset, the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI has expanded through the acquisition, development, and operation of live and historical racing entertainment venues, the growth of online wagering businesses, and the acquisition, development, and operation of regional casino gaming properties. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Location:
Berlin
Job Type:
PartTime