We are partnered with our client, a successful law firm located in southwest Connecticut (Fairfield County) to hire their Director of Marketing & Business Development. This role is responsible for developing and overseeing the implementation of the firm’s marketing and business development strategies, supporting the firm’s strategic growth plan, and ensuring a positive representation of the firm’s image and brand. The Director of Marketing & Business Development will manage interactions with team leadership, oversee projects and processes, collaborate with the firm’s attorneys, and serve as a liaison with other departments and staff across the firm. Additionally, this position involves direct engagement with clients, prospects, and referrals. This Director of Marketing and Business Development role is a leadership position reporting directly to the management committee and COO. Responsibilities -Idea generation and implementation of marketing campaigns and business development strategies. -Develop and facilitate annual marketing plans, firmwide as well as for individual attorneys. -Develop brand objectives and sets benchmarks that facilitate firm growth. -Determine target markets, analyze competitive intelligence and develop market entry strategies. Public Relations and Digital Marketing -Oversee all media relations and digital marketing. -Direct the design and content of the firm’s website. -Direct the design of graphics related to the firm’s internal newsletter. -Manage the firm’s social media presence. -Produce press releases, articles, webinars, and the firm’s bi-weekly e-newsletter. -Development, production and distribution of collateral and other promotional materials, advertising and announcements. -Oversee the firm’s CRM system including the training of all users. -Prepare and analyze reports to determine ROI relative to the allocation of resources. Budgeting -Prepare annual budgets based on strategies developed in conjunction with stakeholders and administer same throughout the year. -Review and approve all marketing-related expense reports. -Reconcile the marketing budget in live time and review monthly budget reports from the Finance Department. -Forecast marketing and business development expenses and regularly report same to management. Events & Seminars -Oversee the planning and execution of all attorney participation in industry conferences, seminars, and webinars, as well as firm-sponsored marketing events, including attendee communications, registration management, venue, food/beverage needs, entertainment, and the coordination of marketing collateral and educational content, if any. Business Development -Reviews, drafts and executes Requests for Proposal (RFP) responses submitted by clients and potential clients. -Review attorney business development requests and allocate marketing funds. -Strategize with the partners on business development opportunities and plans. -Work with and support associate attorneys on their business development efforts. Marketing Team Management -Guide the marketing team’s professional growth and development, including completion of and participation in annual evaluation process. -Involved in hiring, disciplinary measures and terminations. -Onboarding and training related to the marketing-related administrative responsibilities for this team. About This marketing role is on-site and travel required. The Firm offers a competitive salary and benefits package, collegial working environment, and a partial work from home schedule after a period of time. Qualified candidates should apply. Apply Confidentiality is a cornerstone of our recruiting services. Contact us for more information at (239) 770-8823 or apply at mb@monzingolegal.com.

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