Surroundings Group is more than a creative agency, we’re a performance-driven growth partner for brands competing at the top of the market. From private aviation and luxury real estate to yachts, resorts, and premium experiences, we help high-end companies scale with clarity, consistency, and credibility. Our clients don’t just want beautiful content, they want systems that convert, campaigns that perform, and a creative team that understands the stakes of selling to their audiences.

Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.

We’re also the team behind Nautical Network , the largest marine media platform of its kind. With 20M+ monthly impressions, NN is redefining how yacht brokers, boat manufactures, charter firms, and marine tech startups reach, engage, and convert premium audiences. From media amplification to brand partnerships and original content series, NN brings an unfair advantage to every client in the marine space.

Together, SG and NN form a vertically fluent ecosystem designed to scale brands that operate in high-trust, high-ticket environments.

Role Overview As our Director of Marketing & Brand Strategy , you’ll lead both internal and client-facing marketing across Surroundings Group and Nautical Network. You’ll bring bold creative direction and sharp execution to grow brand visibility, drive high-quality leads, and expand our presence across luxury verticals like aviation, real estate, marine, and lifestyle. This is not a mid-level role, it’s a cornerstone hire. We’re looking for a builder and leader who will own the success of our marketing strategy, shape how new brands go to market, and play a central role in our next stage of growth. You’ll start by rolling up your sleeves to lead key initiatives, then scale our marketing department and systems around what works. This is your chance to set the tone, build the roadmap, and help Surroundings Group become the leading creative agency for the premium economy.

What You’ll Own

Strategic Leadership & Team Oversight Lead and manage SG’s marketing department across internal and client campaigns Set and evolve the overall marketing vision in alignment with business growth goals Provide mentorship, direction, and clarity to creative and marketing team members Ensure delivery across all campaigns, on time, on brand, and on budget

Campaign Strategy & Execution Develop and oversee integrated marketing campaigns across social, paid media, web, and content platforms Guide campaign messaging, design direction, platform strategies, and channel prioritization Ensure a premium standard across all creative, every post, ad, and asset performs and persuades

Content & Channel Management Oversee the content strategy for both SG/NN and client accounts Approve and guide monthly social media calendars, visual storytelling, and content repurposing Lead initiatives to increase reach, engagement, and follower quality across priority platforms

Analytics, Reporting & Optimization Monitor KPIs across campaigns, channels, and verticals - social, web, email, and paid Deliver clear reporting with insights that translate into action Use data to optimize creative direction, audience segmentation, and media mix

Collaboration & Communication Work cross-functionally with leadership, sales, production, and design teams Build relationships with external partners, vendors, influencers, and talent as needed Represent the marketing team in internal planning and high-stakes client-facing presentations

Required Skills & Experience 5+ years of experience in marketing, with at least 2 years in a leadership or team management role Proven background in digital and content marketing, including social media strategy and platform execution Experience in luxury goods/services, premium brands, or creative agencies strongly preferred Fluency in marketing operations, project management systems, reporting tools, automation platforms Exceptional leadership, organization, and communication skills Strong brand taste with a performance mindset, knows what looks great and drives results Experience working in high-trust, client-facing environments A personality that will mesh well with the Surroundings Group family

Work Schedule This is a full-time, in-office role in Tampa, FL. Standard hours: Monday–Friday, 9:30am–5:00pm EST Must be open to occasional weekend work and travel based on campaign needs and activations

Hiring Timeline This role is open immediately, and we are actively reviewing candidates. If you’re a strong fit, we encourage you to apply as soon as possible. We are prepared to move quickly for the right candidate.

Equal Opportunity Employer Surroundings Group LLC & its Subsidiaries is an Equal Opportunity Employer. We welcome applicants from all backgrounds and identities. We’re committed to building a team that reflects the diversity and excellence of the brands we represent.