Director of Marketing and Communications - Law Firm
New Today
Pay: $90,000.00 - $120,000.00 per year
Note: This position follows a hybrid schedule. Employees must be on-site at the Blue Bell, PA office three days per week, with flexibility to work remotely two days per week.
Note: The qualified candidate for this position must have previous experience in a law firm marketing or communications role (personal injury experience strongly preferred).
About Our Client
Our client is a highly respected Pennsylvania-based personal injury law firm known for its integrity, innovation, and life-changing results. They combine empathy with excellence, providing clients with exceptional representation during some of the most difficult times of their lives. As the firm continues to grow, they are seeking a Director of Marketing and Communications to lead the firms strategic marketing initiatives, oversee creative direction, and build brand presence across traditional and digital platforms.
Job Description
The Director of Marketing and Communications will develop and execute the firms overall marketing strategy, managing both internal and external resources to drive brand awareness, business growth, and client engagement. This role combines strategic planning, creative direction, and hands-on leadership to ensure the firms voice and reputation reflect its core values of compassion and advocacy.
Key Responsibilities:
Establish and oversee overall marketing goals, objectives, and budgets
Manage all media-related vendors, including PR, SEO, digital, and creative agencies
Oversee production of television, billboard, and online advertising campaigns
Coordinate, plan, and execute special events aligned with the firms strategic goals
Lead creative brainstorming sessions, scriptwriting, and TV commercial production (including talent coordination and attorney/client appearances)
Supervise all graphic design projects, publication submissions, newsletters, and firm-wide announcements
Research and analyze market data for strategic planning and firm positioning
Manage Google marketing (LSA/PPC) and social media platforms in collaboration with SEO vendors
Oversee public relations efforts, including press releases, interviews, and community engagement
Supervise a marketing assistant and external media vendors
Qualifications
Bachelors degree in Marketing, Communications, or related field (Masters preferred)
Prior experience in a law firm marketing role required; personal injury experience highly preferred
7+ years of marketing experience, including leadership and vendor management
Strong creative, strategic, and analytical skills
Exceptional writing and communication abilities
Proven ability to manage multiple projects and meet deadlines
Experience managing SEO/SEM, PPC, social media, and PR initiatives
Leadership qualities with a collaborative and motivating management style
Why This Is a Great Opportunity
Key leadership role within a respected and fast-growing personal injury law firm
Autonomy to shape the firms brand and creative strategy
Hybrid schedule with flexibility
Competitive compensation with year-end bonus potential
Comprehensive benefits, including:
100% employer-paid health insurance for employees
401(k) with 3% safe harbor contribution
Dental, vision, and HSA options
Generous paid time off and flexible scheduling
On-site fitness center and employee appreciation programs
JPC-427
Job Type: Full-time
Benefits:
401(k)
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
- Location:
- Blue Bell
- Job Type:
- PartTime