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To be considered for an interview, please make sure your application is full in line with the job specs as found below. Direct message the job poster from MATE the Label Founder, CEO at MATE the Label | Board Member About the Role MATE the Label is seeking a strategic and hands-on Director of E-commerce to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You’ll lead initiatives that drive revenue, conversion, and retention—all while upholding MATE’s commitment to clean, organic, and non-toxic essentials. Hybrid (L.A. based) | Full-time | 3x/week in office Key Responsibilities Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus Lead and inspire cross-functional collaboration with marketing, creative, tech, and operations teams Maintain a clean, intuitive, high-performing site experience aligned with brand values Product Experience & Innovation Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flows Champion intuitive, mobile-first design that reflects our sustainability-first ethos Use A/B testing and personalization strategies to continuously improve performance Operational Oversight Oversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotions Ensure accurate, on-time execution of site updates, merchandising shifts, and content refreshes Develop documentation and workflows to scale operations cleanly and efficiently Data-Driven Optimization Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insights Develop clear KPIs and experimentation plans to measure success and guide iteration Translate data into actionable insights and compelling stories for leadership and stakeholders Qualifications 8+ years of e-commerce experience, with 4+ years in a senior leadership role Proven success growing a DTC brand through onsite optimization, CRO, and retention Strong understanding of the Shopify Plus ecosystem and modern e-commerce best practices Ability to lead high-performing teams across disciplines, with a bias toward clarity and collaboration Network of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.) Values-driven, purpose-led mindset with a passion for sustainability and clean living Experience using AI tools to enhance customer experience, content, or site optimization Tools We Use Shopify Plus for e yo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignment Why MATE MATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you’ll play a key role in shaping how customers interact with our brand—making it easier, more inspiring, and more rewarding to Dress Clean. Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionManagement and Manufacturing IndustriesRetail Apparel and Fashion Referrals increase your chances of interviewing at MATE the Label by 2x Sign in to set job alerts for “Director of Ecommerce” roles. Culver City, CA $120.00-$150.00 3 hours ago Culver City, CA $120.00-$135.00 5 hours ago Burbank, CA $170,000.00-$200,000.00 1 week ago Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required) Los Angeles, CA $175,000.00-$220,000.00 3 weeks ago Beverly Hills, CA $155,000.00-$190,000.00 2 weeks ago Santa Monica, CA $151,000.00-$202,500.00 4 days ago Director of Business Development – Ecommerce & Subscription Packaging Calabasas, CA $200,000.00-$220,000.00 1 week ago Director, Retail + International Marketing Los Angeles, CA $155,000.00-$185,000.00 2 weeks ago Director, Global Brand Management (Los Angeles, US) Los Angeles, CA $100,000.00-$300,000.00 2 weeks ago Los Angeles Metropolitan Area $160,000.00-$190,000.00 2 weeks ago West Hollywood, CA $175,000.00-$185,000.00 2 weeks ago Culver City, CA $175,000.00-$210,000.00 3 days ago Culver City, CA $133,000.00-$247,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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