Description

Position at EF Ultimate Break

At EF Ultimate Break, we're about way more than collecting passport stamps. Our guided tours empower young adults aged 18-35 to explore a world outside their comfort zones. And the result is amazing! Each immersive tour creates experiences that last a lifetime, building bonds with fellow travelers that go beyond borders and cultures-and help bring the world a little bit closer.

WARNING: Working at Ultimate Break may inspire your own desire to see the world (good news is-we'll help with that!).

About the Role:

We're looking for a Director of E-Commerce to define and execute the vision, strategy, and operational plans for our E-Commerce function. This role is central to shaping a best-in-class, direct-to-consumer (B2C) digital experience tailored to our core Gen-Z audience.

You'll be a strategic thinker, data-driven decision-maker, and collaborative leader-equally comfortable zooming out to set up the vision as you are rolling up your sleeves to execute. You'll guide how we attract, nurture, convert, and retain customers while delivering experiences that resonate with today's young travelers.

This is a hands-on, in-person position based in our Boston office, where you'll collaborate closely across departments to drive customer acquisition, engagement, and retention. Relocation support is available for the right candidate.

You will...

E-Commerce strategy & execution Define and lead our E-Commerce vision and strategy tailored to the preferences and behaviors of our target audiences, Gen Z and Gen A. Own all aspects of our strategic E-Commerce plan and roadmap to drive conversion, improve customer discovery and purchase experience, and increase share of wallet. Partner cross-functionally on promotional strategy and proactively optimize in-progress promotions based on consumer trends and behavior. Deliver a superior online shopping and booking journey by integrating sales, marketing, product, and technology perspectives. Develop, adapt and execute a comprehensive on-site merchandising plan in conjunction with marketing, sales and finance stakeholders. Optimize merchandising strategies to increase lifetime value. Continuously identify optimization opportunities using AI, performance data, and market trends. Collaborate with Marketing and Sales to align E-Commerce strategies with brand messaging and business goals. Drive continuous improvement in tour discoverability through the optimization of website functionality and merchandising tactics. Reporting & testing Track and report on KPIs such as traffic, conversion, AOV, and LTV to evaluate performance and identify improvements. Define and execute testing strategies for customer-facing platforms to enhance the shopping and booking experience. Partner with Analytics and Product Management to improve event tracking and uncover segmentation opportunities. Write business cases with clear objectives, scopes, timelines, and ROI for digital initiatives. Stay ahead of competitors and digital trends to identify opportunities for growth or potential threats. Leadership Lead and mentor, fostering a culture of innovation and continuous improvement. Set and track team goals and KPIs aligned with company OKRs. Drive collaboration across Marketing, Analytics, Product Management, Engineering, Sales, Operations, and Customer Experience. Inform UX/UI improvements using traffic data, search behavior, and customer feedback. Champion best practices in the E-Commerce space. You Have... 10+ years of hands-on, direct-to-consumer (B2C) E-Commerce experience Proven track record of successfully engaging and converting Gen Z customers through digital strategies. Experience with CMS platforms (e.g. Storyblok), personalization tools, and marketing technology stacks. Analytical mindset with proficiency in Google Analytics, Tableau, and/or similar tools. Ability to turn complex data into clear, actionable insights and communicate effectively across teams. A self-starting, proactive approach with a track record of executing strategy and delivering results. Strong project management and prioritization skills in a fast-paced environment. Why you'll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you'll ever work. Ask any employee why they love EF (whether they've been here 10 minutes or 10 years) and they'll probably tell you the same thing: it's the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect: Commitment to professional growth: robust monthly calendar of trainings and workshops Four weeks paid vacation your first year, ten paid holidays, and two floating holidays Exciting business travel opportunities 25% company match on your 401(k) contributions Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance Dependent care, healthcare and commuter Flex Spending Accounts (FSAs) Access to fertility care and family-building support Wellness benefits including a yearly fitness reimbursement Frequent social and learning events, including access to our employee-run resource groups Robust Employee Assistance Program Tenure-based sabbatical eligibility EF Product Discounts (discounts on travel, international language schools, Au Pair program and more) Discounts at local venues and businesses Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.

About EF Education First

Some companies are in the Business of Technology.

Others are in the Business of Finance....Sports...Or Soft Drinks.

At EF, we're in a different kind of Business.

One that's a little less tangible, and a lot more important.

Because our Business, what we make, makes everything else possible.

We're in the Business of Understanding.

Between people. Between cultures.

For over half a century we've been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You'll find our 115 offices located in some of the world's greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it's what we do with it - building greater understanding, breaking down barriers, and creating a better world...that makes all the difference.