At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

The Lead Director of Marketing & Customer Strategy will be responsible for developing the strategy that facilitates the evolution of our retail pharmacy value proposition, informing how we compete as well as informing key operational choices across the business. They will develop a forward-looking customer strategy that grounds our teams in who we are serving to inform market strategies, capital investment, business targets, and deployment of internal resources. The Director will be expected to back their strategy in relevant data, insights, and trends.

This Director will play a key role in challenging legacy thinking, bringing in external perspectives, and championing our customer with a lens toward the future. They will also be responsible for measuring the effectiveness of our strategy. The role will also support the team through analytics, project management, applied insights and research, and leadership communications.

Ability to work effectively in a matrixed environment and comfort with ambiguity are critical. This Director will be a collaborative team member, who can proactively drive work forward, influence stakeholders across the PCW business and Enterprise, and build support across the organization. They will report into the Executive Director, Customer Segmentation within the Pharmacy and Consumer Wellness Marketing organization.

Key Responsibilities:

Support the Executive Director through insights generation, recommendations, and management of key workstreams within the broader body of work and team priorities

Project management, leadership presentation creation, and communications needed to drive work forward

Partner with internal and external teams to generate and disseminate analytics and insights

Identify opportunities for integration and process improvement across lines of business and marketing functions

Manage relationships with leaders and deeply understand their business segment dynamics, goals and objectives, and priorities. Build networks and strong relationships to influence and impact change across the organization.

Required Qualifications:

10+ years of professional strategic work experience in retail, CPG, or other related field. Experience in customer strategy a plus.

Preferred Qualifications:

Strategic background: consulting experience preferred but not required

Strong business acumen

Comfort with ambiguity, passion for learning, and an entrepreneurial spirit

Demonstrated ability to lead complex initiatives with minimal oversight

Excellent written and verbal communications skills; experience in creating and presenting end-to-end senior-level presentations

Data driven, structured, proactive problem solver

Collaborative style, proven ability to manage conflict, and strong work ethic

Analytical thinker, with superior problem-solving skills and the ability to support tactical execution without losing sight of the overall strategy

Ability to foster cross-functional relationships; comfort operating in a matrixed environment

Ability to manage high-impact projects with high-degree of autonomy

Proven skills in project and program management

Education

Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required

MBA preferred

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 10/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.