Franklin County Schools

Job Description Job Title: Director of Communications

Reports To: Superintendent

FLSA Status: Exempt

Term of Employment: 12 months

Qualifications:

Bachelor's degree in Public Relations, Journalism, Communications, or a related field required; Master's degree preferred Minimum of five years of progressively responsible experience in public relations, strategic communications, or a related field, preferably in a public education or government setting Demonstrated leadership experience and ability to manage complex communications programs Exceptional oral and written communication skills, with strong attention to detail Proficiency in Microsoft Office applications and Google Docs Experience with website management, branding, marketing, and crisis communication Ability to manage multiple priorities under tight deadlines and collaborate effectively with diverse stakeholders Summary:

The Director of Communications is a senior leadership role responsible for planning, implementing, and managing the communications and public relations strategy for Franklin County Schools. This position leads all internal and external communications efforts, including media relations, crisis communication, website content, digital and print publications, and community engagement. The Director works closely with the Superintendent and district leadership to ensure consistent, transparent, and effective communication that supports the district's mission, vision, and goals.

Essential Functions and Job Responsibilities: Serve as the district spokesperson and primary media contact Provide strategic communication counsel to the Superintendent, Board of Education,and senior leadership Plan, develop, and execute comprehensive communications strategies for internal and external audiences Manage the creation and distribution of press releases, newsletters, social media content, marketing campaigns, and other public information Oversee crisis and emergency communication, ensuring timely and accurate information is shared with stakeholders Develop, manage, and update the district website and assist schools and departments in maintaining consistent messaging across all platforms Promote school system achievements, programs, and events through multimedia channels Organize and execute special events, recognitions, and district-wide campaigns maintain strong working relationships with community partners, businesses, and media outlets Provide communications training and support to principals and district staff Attend Board of Education meetings and assist in policy development and documentation Develop and manage the Communications Department budget Perform other duties as assigned by the Superintendent Mental and Physical Requirements: Mental Requirements: Ability to work under pressure and meet strict deadlines High level of adaptability and problem-solving in dynamic or crisis situations Strong organizational and time management skills Ability to exercise sound judgment and maintain confidentiality Capacity to manage competing priorities and adjust plans quickly Excellent interpersonal skills to collaborate across departments and with the public Physical Requirements: Must be able to sit and work at a computer for extended periods Occasional standing, walking, bending, or light lifting (up to 25 pounds) Must be able to travel to school sites and events throughout the county Visual and auditory acuity required for preparing and reviewing communication materials and attending events May require evening and weekend hours to attend meetings, events, or respond to emergencies

Non-Discrimination Statement: Franklin County Schools is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, gender identity, age, disability, or religion in its educational programs, activities, or employment practices. (Updated August 2025)