Position:  Director of Admissions and Outreach Summary:  At the Alabama School of Mathematics and Science (ASMS), the Director of Admissions and Outreach plays a vital role in shaping the future of the institution by leading strategic recruitment and admissions efforts that support student enrollment, success, and institutional growth. This position offers the opportunity to design and implement innovative recruitment and outreach strategies, oversee a seamless and straightforward admissions process, and ensure prospective students experience a welcoming and supportive journey from first contact to enrollment. Essential Functions:  Working closely with colleagues across campus, the Director will guide the use of technology, including the recruitment CRM, to optimize communication and outreach, while fostering strong partnerships with academic and administrative departments. This role is ideal for a dynamic leader who is passionate about advancing educational access, building collaborative teams, and driving initiatives that align with ASMS’s mission to provide a student-centered education. Department: Development and Outreach Supervisor:  Vice President of Development and Outreach Required Minimum Qualifications:  A minimum of a bachelor’s degree with significant experience in the admissions and communications fields. A master’s degree and knowledge of ASMS is preferred. A minimum of 3 years’ experience in an education, higher education, public relations, or government relations role highly preferred. Extensive knowledge of the admissions funnel. Experience working with recruiting platforms or enrollment CRMs. Classification:  Exempt, full-time, 12-month, and salaried Duties Admissions / Recruitment Responsible for planning, organizing, and directing all new student recruitment including admissions, outreach, publications, marketing, special events, and summer camp. Leads the development and execution of a comprehensive admissions strategy that supports ASMS’s enrollment objectives and addresses trends in STEM focused residential high schools. Strategizes the recruitment of ASMS candidates through the entire admissions funnel (e.g. suspects, prospects/leads, applicants, admits, deposits, attendees, etc.) Leads a comprehensive communication and marketing strategy for recruiting candidates in each stage of the admissions funnel. Analyzes data and market intelligence to identify opportunities, challenges, and gaps in recruitment and adjust strategies accordingly. Provides strategic recommendations to ASMS’s leadership team regarding recruitment and admissions priorities, policies, and emerging opportunities. Partners with External Relations to develop and implement strategic recruitment campaigns that effectively convey ASMS’s brand and value proposition. This includes social media campaigns, digital and print materials, View Book, e-mail or communication campaigns, tour scripts, ASMS Days, Ambassador scripts and training, informational meeting PowerPoint, etc.

Partner with External Relations to design and order ASMS promotional materials. Recruit for ASMS by tabling at events across the state of Alabama, developing a strategy for signage, swag, print materials, etc. Coordinate the ASMS Admissions Committee for the purpose of interviewing prospective students, meeting families, and making official acceptance offers to the school. Organize prospective student interview schedules. Interview and evaluate prospective students. Meet with and evaluate prospective families. Meet with, host, and tour prospective students and families around the ASMS campus. Facilitate a meaningful acceptance process from offer of enrollment to commitment and through Orientation to support retention.

Technology and Procedures Oversee the building out, management and optimization of technology platforms, including the CRM, student information systems, and related tools to support efficient and effective admissions processes. Direct data-driven decision-making by leveraging analytics to monitor performance metrics, assess outcomes, and forecast trends. Ensure smooth integration of systems with other departments to provide a seamless experience for applicants and staff. Establish and monitor operational policies, procedures, and best practices to ensure consistency, efficiency, and compliance.

Event Planning Organize, market, and implement several ASMS Day open house events and accepted student events throughout the school year to recruit and retain prospective students and families. Plan and execute special recruitment events to support the strategic goals of the Office of Admissions including but not limited to informational meetings and outreach events across the state as well as virtual events. Manage registration and event communication platforms to keep guests informed and facilitate engaging follow-up afterwards. Utilize project management strategies from event inception to implementation ensuring a smooth, organized planning process. Exhibit attention to detail in providing excellent event communication and a high quality in person experience that aligns with the ASMS brand and engages guests with the culture of the school.

Supervision and Leadership Build, lead, and mentor a high-performing admissions team, fostering a culture of innovation, accountability, and continuous improvement. Establish clear goals and performance metrics for staff, ensuring alignment with institutional objectives. Design and oversee professional development programs for staff to enhance skills, knowledge, and career growth. Conduct regular performance evaluations and provide constructive feedback to support employee success. Serve as the lead Advisor to the ASMS Ambassador team. Build, train, lead, and mentor a high-performing ASMS Ambassador team that contributes to the goals of the ASMS Development and Outreach Department including recruitment, admissions, outreach, alumni relations, donor relations, legislative advocacy, stewardship, family programs, etc. Contribute as needed to the ASMS Jo Bonner Leadership Academy program.

Partnership and Collaboration Build relationships with external stakeholders, including Alabama high schools, community organizations, and other educational partners, to enhance recruitment efforts. Advocate for the needs and priorities of prospective students and the admissions team within the broader institutional context. Represent the Office of Admissions in cross-departmental initiatives, task forces, and strategic planning efforts. Serve as the primary representative of the Office of Admissions at institutional and regional meetings, events, and conferences.

ASMS Summer Camp and Summer Programming Serve as director of the ASMS summer camp and/or summer programs. Responsible for planning, organizing, marketing, and executing all aspects of the ASMS summer camp and/or ASMS summer programs. Communicate throughout the year with a team of staff, instructors, and partners to coordinate and plan activities for the camp and summer programs. Build out yearly program plans, camp schedule, and/or course catalog. Regularly use data and evaluate market trends to make changes which ensure the camp and summer programs contribute to overall admissions and recruitment goals; make changes as needed Maintain a database of camp attendees and implement annual follow-up communication. Strategize camp and summer programs to include opportunities for educating attendees and students about ASMS and inspiring them. Hire and supervise summer workers who help facilitate summer camp and programs.

Continuous Improvement Serves on ASMS committees as assigned. Supports the school’s Mission, Vision, and Values.

Miscellaneous Performs other duties as assigned by the VP/ASMS President Ability to travel alone out of town, sometimes overnight. Some evening and weekend work is required.

Required Skills Must be able to travel in-state up to twice a month during the academic year (August – May) or as required. Advance notice will be provided. Possess a valid driver’s license with an acceptable motor vehicle driving record (MVR). Excellent desktop computing skills Recruitment CRM software admissions experience required (e.g. Blackbaud, Slate, Element 451 etc.). Experience recruiting in each stage of the admissions funnel and moving candidates through. Excellent written and oral communication skills. Ability to work with different cultures and groups of people. Leadership abilities. Customer service approach. High organization and planning skills. Ability to multi-task and manage multiple ongoing and overlapping projects at once

Performance will be evaluated in accordance with procedures and guidelines established by the President/Director and policy of the Board of Directors recblid 64yirgwvgsj0h77a7cpd0snqoi8w3e