Director, Merchant Marketing – Loyalty & Growth

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Director, Merchant Marketing – Loyalty & Growth Join to apply for the
Director, Merchant Marketing – Loyalty & Growth
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Early Warning Director, Merchant Marketing – Loyalty & Growth 1 week ago Be among the first 25 applicants Join to apply for the
Director, Merchant Marketing – Loyalty & Growth
role at
Early Warning At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.
Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.
Overall Purpose
The Director of Merchant Marketing - Loyalty and Growth is responsible for driving the end-to-end merchant marketing strategy for EWS that deepens engagement with existing retail partners and accelerates acquisition of new ones. You will design, package, and launch value driven marketing programs (offers, incentives, loyalty) that unlock measurable sales for merchants and maximize impressions, clicks, and transactions across EWS products and bank channels.
Essential Functions
Develops merchant marketing, loyalty, and incentives strategy aligned with product growth goals. Identifies emerging channel opportunities across EWS products, bank and merchant channels (paid, owned, earned) and quantify projected impact. Collaborates with Product to design overall vision for our loyalty program and tiered offer structures and rewards to drive incremental spending across merchant segments. Identifies and implements opportunities to drive higher customer engagement through merchant and banks loyalty programs and consumer incentives. Oversees, develops, and drives the execution of merchant marketing campaigns across the merchant community by selling in EWS product value proposition and bank plans to drive incremental sales or new customers to merchants. Translates platform capabilities into compelling marketing playbooks and comarketing investments. Partners with Sales to understand prospect KPIs and presents tailored growth plans in pitch meetings. Advances Merchant marketing strategies by optimizing budget across key merchants and identifying unique value proposition for key merchants. Works with agency partners to develop campaign plans and optimize media spending and strategies for key merchants. Partners with internal business team stakeholders to design and implement initiatives that increase Merchant sales, drive product adoption and deliver incremental value to our merchants. Provides effective leadership in developing highly engaged, high-performance teams. Supports the company’s commitment to protect the integrity and confidentiality of systems and data. The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.
Minimum Qualifications
Education and experience typically obtained through completion of a bachelor's degree in business administration, Marketing design/graphics, communications, or a related field. Minimum 12 years’ experience in merchant marketing, loyalty marketing, merchant management in financial services or related field, and at least 5 years’ experience managing people. Proven experience in building and executing loyalty programs that drive incremental value and sales in financial services and payments. Expertise in loyalty, CRM, digital performance marketing, and promotional economics. Exceptional presentation and storytelling abilities; comfortable co-selling alongside Sales executives. Strong Executive presence and ability to build key relationships across internal and external parties. Strong leadership skills in driving vision and leading high-performance teams- excellent interpersonal skills with ability to influence and engage internal & external stakeholders. Excellent attention to detail & verbal, and written communication skills. Proficiency with Microsoft Office and familiarity with Adobe Creative Suite (Illustrator, InDesign, Photoshop). Self-starter with the ability to organize, prioritize work, and meet deadlines. Proven ability to collaborate, communicate, and navigate through multiple disciplines and various seniority levels with internal and external partners. Ability to multi-task and work effectively in a fast-paced, dynamic, growth-oriented environment. Background and drug screen.
Preferred Qualifications
MBA preferred, additional related education and/or experience preferred.
Physical Requirements
Early Warning works together in a highly collaborative office environment.Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.
Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.
The Base Pay Scale For This Position In
New York, NY/ San Francisco, CA in USD per year is: $180,000 - $215,000.
Additionally, candidates are eligible for a discretionary incentive plan and benefits.
This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.
Some of the Ways We Prioritize Your Health and Happiness
Healthcare Coverage –Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses. 401(k) Retirement Plan –Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility. Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day. 12 weeks of Paid Parental Leave Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process!
Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.
Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify. Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
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Location:
New York

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