JOB SUMMARY

The Director of Marketing provides strategic leadership and direction for the institutions marketing and communications initiatives. Reporting to thePresident, this role oversees all aspects of brand management, communications, and marketing campaigns to support enrollment, reputation, and community engagement. The Director manages the Recruiting & MarketingManagerand collaborates with leadership, faculty, and staff to ensure consistent, mission-aligned messaging across all platforms.

QUALIFICATIONS

• Bachelors degree in marketing, business, communication,orother relevantdiscipline(master'sdegreepreferred).

• Minimumofthree (3)yearsof experience in marketing, withdemonstratedmanagement and leadershipcompetence.

• Strong background in both digital and traditional marketing strategies.

• Experience supervising and developing staff.

• Proficiencywith marketing platforms, CRM systems, and analytics tools (Google Analytics, Salesforce, etc.).

• Demonstrated success in managingmarketingbudgets, campaigns, and vendor relationships.

• Excellent interpersonal, communication, and presentation skills.

• Ability to think strategically while managing multiple projects simultaneously.

• Experience in higher education, healthcare, or nonprofit sectorsstronglypreferred.

RESPONSIBILITIES

This job description is not to be considered an exhaustive or exclusive statement of duties, responsibilities, or requirements. Employees maybe requiredto perform other job-related activities asrequested. Key responsibilities include:

• Provide strategic leadership for all institutional marketing, branding, and communications efforts, ensuring alignment with MTSAs mission and goals.

• Supervise and mentor the Recruiting & MarketingManager, integrating recruitment initiatives with broader marketing strategies.

• Develop and implement multi-channel marketing campaignsspanning digital, print, and traditional platformsto strengthen brand visibility, student recruitment, alumni engagement, and community partnerships.

• Oversee the institutions digital presence, including website content, email marketing, and social media platforms, ensuring engaging content, results-driven strategies, and performance analysis.

• Direct the creation, design, and distribution of marketing materials, such as brochures, flyers, newsletters, and press releases, in collaboration with internal stakeholders and external vendors.

• Monitor and enforce brand standards across all communications and promotional activities tomaintainconsistency and compliance with institutional policies and regulations.

• Collect and analyze data, including performance metrics and feedback from prospective students and event participants, to evaluate marketing effectiveness and enhance future strategies.

• Manage the marketing budget, contracts, and vendor relationships tooptimizeresources and maximize return on investment.

• Partner with internal departments to promote academic programs, institutional initiatives, andspecial events, ensuring unified messaging across all platforms.

• Stay informed on industry trends, best practices, and emerging technologies to continuously strengthen marketing strategies and tactics.

• Support other institutional initiatives and performadditionaljob-related duties as assigned.

COMMITTEE INVOLVEMENT
MTSA Staff Committee Member

Presidents Council Member (PRC)

TERMS OF EMPLOYMENT
Full-time employment by Middle Tennessee School of Anesthesia.

WORKING CONDITIONS
Work is typically performed in an office environment withhigh levelsof public contact in person and via the phone. Extended hours, including weekends, may berequired.