Director, Marketing

New Today

Director, Marketing
We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How We Lead: We are currently seeking an experienced Director, Marketing who will handle product and marketing campaign strategy for multiple artists and projects across the IGA roster. This person will work closely with the Department Head and all other departments within IGA: A&R, Revenue, Creative, Digital, PR, Radio to develop and execute fully integrated, progressive and innovative marketing strategies for a range of artists
from new signings to global superstars. This person should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office. How You'll Create: Develop and execute marketing strategy for artists music and music-related products across the IGA roster. Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands. Help guide and execute artist branding, creative materials and original content specific to each campaign. Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents. Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to ensure the success of the project. Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly. Understand and implement innovative digital marketing. Bring Your Vibe: 6+ Years Experience, Marketing Director/Product Manager Experience working with record companies, artist management, talent agencies Strong ability to successfully define and drive project management and execution Creative thinker with ability to generate innovative marketing ideas Strong understanding of DSP trends and emerging streaming business Social media savvy, with experience on platforms and understanding of associated data Strong skills in communication, presentation, writing, and able to work well cross-functionally Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase) Bachelors Degree Perks Playlist: Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
Comprehensive medical, dental, vision, and FSA options, as well as: 100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Apply
Location:
Santa Monica

We found some similar jobs based on your search