Director, Marketing Operations
New Yesterday
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
Introduction
This is a pivotal role of the Marketing Operations team, responsible for our marketing & campaign operations process & efficiency.
As the Director, Marketing Operations, you will collaborate closely with other leaders on the GTM Strategy & Ops team and with our Marketing organization to drive world class marketing operations across Optimizely. This is an ideal role for a self-motivated individual who is detail-oriented yet can zoom out and see the big picture to ensure all operational puzzle pieces come together.
Job Responsibilities
Establish campaign operations priorities, allocate resources, and serve as the subject matter expert on campaign build & execution best practices
Lead the campaign operations team to deliver best in class marketing campaigns
Collaborate with Marketing team to translate business needs into process & technology requirements
Identify and implement process improvements to drive business objectives
Partner with the senior director to define and execute the strategic marketing operations roadmap
Optimize existing technology and processes to drive efficiency and effectiveness in support of Optimizely's overall marketing strategy
Communicate project status updates, timing, and implementation plan with GTM Ops & Marketing teams
Own the relationship with 3rd party agencies to drive improvements in our campaign & operational processes
Assess, develop, and enforce system governance policies (GDPR, CASL, CCPA, etc.)
Hands on leader with the goal of maximizing team members' success through coaching and development
Knowledge and Experience
High level strategic thinker with a roll-up your sleeves mindset to meet goals & objectives
7+ years of experience in sales/marketing/revenue operations
2+ years of people management experience
Experience in a high-growth B2B SaaS environment preferred
Proven experience developing & leading central campaign operations
Strong leadership & organizational agility; Ability to rapidly gain/build trust and confidence of internal and external stakeholders at all levels
Strong project management skill set, including the ability to accurately specify project timeframes, dependencies and risk factors, and manage multiple priorities and tasks simultaneously
Education
Bachelor’s degree in marketing, business, or a technical field, or equivalent work experience
Competencies
Acting StrategicallyBuilding and Supporting TeamsCritical ThinkingPresenting and Public SpeakingPrioritizing and Organizing Work Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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