Director, Licensing & Partnerships
New Yesterday
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Licensing & Partnership Director to join our dynamic team.
This role is responsible for developing and managing strategic brand licensing agreements and partnerships to drive revenue growth and brand expansion. This role oversees contract negotiations, partner relationships, and product development to ensure brand alignment and market success. Additionally, they collaborate cross-functionally to identify new opportunities, optimize existing partnerships, and ensure licensing initiatives align with overall business objectives.
Responsibilities:
Develop and execute a comprehensive licensing strategy
Lead partner plan and relationship management with license partnerships
Ensure brand vision alignment with all license partnerships
Lead licensing contract negotiations
Set and achieve revenue targets for licensing programs
Build a high-performing team
Required Qualifications:
Bachelor's degree in business, marketing or related field
10+ years of experience in licensing and partnerships
Skilled Strategic Licensing Leadership
Strong negotiation and contracting skills
Skilled in financial and performance management
P referred Qualifications:
10+ years of experience in licensing, brand management, or consumer products, preferably within retail, entertainment, or lifestyle brands.
Advanced degree in business, marketing
Expert negotiation and contract management skills
Extensive industry knowledge and strong networking skills
Experience in product development, marketing collaborations, and brand extensions
Strong analytical skills
Behavioral Traits for Success:
Driven to achieve results that align with the strategic goals of the organization
Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions
Decision-making is focused on implementing practical and timely solutions
A natural leadership style that trains and engages others in an enthusiastic way
Learns quickly and thoroughly while continually recognizing and adapting to change
Effective delegator
Innovative and creative problem solver
Action-oriented
Influences and stimulates others to action
Enjoys meeting and interacting with new people
Working Environment:
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Hybrid work schedule
Corporate Office located St. Louis, MO
Limited Domestic Travel
Able to lift >25 pounds
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
Revenue growth from licensing deals
Market expansion and category growth
Decision-making, judgment, and execution
Able to communicate complex issues in a clear and concise manner
Deadlines, Accuracy, and Quality
Creation, support, and development of a high-performing team
Stakeholder Feedback
- Location:
- St. Louis