Director, Licensing & Partnerships

New Yesterday

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Licensing & Partnership Director to join our dynamic team. This role is responsible for developing and managing strategic brand licensing agreements and partnerships to drive revenue growth and brand expansion. This role oversees contract negotiations, partner relationships, and product development to ensure brand alignment and market success. Additionally, they collaborate cross-functionally to identify new opportunities, optimize existing partnerships, and ensure licensing initiatives align with overall business objectives. Responsibilities: Develop and execute a comprehensive licensing strategy Lead partner plan and relationship management with license partnerships Ensure brand vision alignment with all license partnerships Lead licensing contract negotiations Set and achieve revenue targets for licensing programs Build a high-performing team Required Qualifications: Bachelor's degree in business, marketing or related field 10+ years of experience in licensing and partnerships Skilled Strategic Licensing Leadership Strong negotiation and contracting skills Skilled in financial and performance management P referred Qualifications: 10+ years of experience in licensing, brand management, or consumer products, preferably within retail, entertainment, or lifestyle brands. Advanced degree in business, marketing Expert negotiation and contract management skills Extensive industry knowledge and strong networking skills Experience in product development, marketing collaborations, and brand extensions Strong analytical skills Behavioral Traits for Success: Driven to achieve results that align with the strategic goals of the organization Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions Decision-making is focused on implementing practical and timely solutions A natural leadership style that trains and engages others in an enthusiastic way Learns quickly and thoroughly while continually recognizing and adapting to change Effective delegator Innovative and creative problem solver Action-oriented Influences and stimulates others to action Enjoys meeting and interacting with new people Working Environment: Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs Hybrid work schedule Corporate Office located St. Louis, MO Limited Domestic Travel Able to lift >25 pounds Your Performance Will Be Measured On: Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following. Revenue growth from licensing deals Market expansion and category growth Decision-making, judgment, and execution Able to communicate complex issues in a clear and concise manner Deadlines, Accuracy, and Quality Creation, support, and development of a high-performing team Stakeholder Feedback
Location:
St. Louis

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