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Take the next step in your career now, scroll down to read the full role description and make your application. This range is provided by Response Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $90,000.00/yr - $150,000.00/yr About Response Media Response Media is a growth marketing agency helping leading CPG , Pharma , and Travel brands build deeper connections with consumers and healthcare professionals through data-driven acquisition strategies, CRM, and performance media. We combine behavioral science, creativity, and analytics to deliver marketing that drives measurable business growth. Position Overview We are seeking a Director, Integrated Media Strategist, to lead performance media planning and buying across all agency clients. This role will drive integrated media strategies that generate leads, accelerate acquisition, and fuel long-term growth for our clients in CPG and Pharma. Reporting directly to the Chief Strategy Officer , the Director will manage the end-to-end media process — from strategy and planning to vendor negotiations and performance optimizations — while mentoring a team of media activation specialists. This is a hands-on leadership role for someone who thrives in an agile, small-agency environment and loves the blend of strategy, execution, and client engagement. Key Responsibilities Lead the performance media planning and buying for all agency clients across paid social, search, display, programmatic, and emerging channels. Develop integrated lead generation strategies that connect media investment to measurable outcomes in CPG and Pharma. Create and manage an ongoing test-and-learn agenda to optimize campaigns and uncover innovative performance drivers. Partner with the Chief Strategy Officer to evolve the agency’s performance media offering and support overall business growth. Serve as the strategic lead and trusted advisor for client media programs, presenting strategies, performance updates, and insights. Build and manage relationships with media vendors, publishers, and platforms to unlock opportunities and negotiate best-in-class rates. Play a key role in new business pitches by crafting performance media strategies and presenting to prospective clients. Manage and mentor a team of media activation specialists, ensuring flawless campaign execution and encouraging professional growth. Foster a collaborative, curious, and performance-driven culture within the media team. Performance & Optimization Oversee campaign reporting and analytics, translating insights into actionable recommendations. Ensure all plans align with client goals, compliance requirements (especially in Pharma), and agency best practices. Stay ahead of industry trends, tools, and innovations to bring cutting-edge ideas to clients. What It Takes to Be Successful in This Role Agility: Comfortable working in a fast-paced, small-agency environment where priorities shift, and collaboration is key. Hands-On Leadership: Willing to jump into the details when needed — from troubleshooting campaigns to shaping client strategies. Curiosity: Proactive about learning new tools, channels, and approaches to improve performance and innovation. Team Player: Works across departments with a spirit of collaboration, not competition. Can-Do Attitude: Resourceful and solution-oriented, ready to tackle challenges with optimism. Mentorship Mindset: Passionate about coaching and developing junior talent to help them thrive. Key Performance Indicators (KPIs) The success of the Director, Integrated Media Strategist will be measured by: Media Plan Acceptance Rate : % of media plans approved by clients without major revisions (target: 90%+). Client Satisfaction Score : Measured quarterly via internal surveys and client feedback. Client Retention Rate : Maintaining and growing client accounts Organic Account Growth : Quarterly measurement of incremental client spend or expanded scope driven by strategic recommendations. Contribution to new business wins via pitch involvement and strategic recommendations. Team Development: Demonstrated growth and skill progression of junior media specialists. Qualifications 8+ years of experience in performance media planning and buying, with at least 3 years in a leadership role . Proven track record in lead generation campaigns for CPG and Pharma brands. Experience in small-agency or boutique environments where resourcefulness and agility are essential. Strong client-facing experience — able to lead strategy discussions, build trust, and present with confidence. Deep expertise in paid social, search, programmatic, display, and performance video. Familiarity with Pharma regulations and HCP/DTP targeting is a must. Experience contributing to new business pitches and winning work. Analytical mindset with the ability to translate data into insights that drive action. Why Join Response Media? Impact: Lead the performance media vision for clients shaping CPG, Pharma, and Travel industries. Growth: Opportunity to shape the media practice and have a direct voice with leadership. Culture: Join a small, collaborative team where your ideas matter, and innovation is encouraged. Leadership: Play a key role in building the next generation of media talent. Enhanced PTO: 2 full weeks off every quarter (8 weeks annually) plus all major holidays observed. Flexible Hybrid Schedule: Only 2 in-office days per week to foster collaboration while maintaining work-life balance. Comprehensive Health Coverage: Competitive medical, dental, and vision plans to keep you and your family covered. 401(k) Plan: Competitive retirement savings plan with company contribution options. Small Agency Culture: Be part of an agile team where your ideas are heard and your work has a direct impact. Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionMarketing and Sales IndustriesAdvertising Services Referrals increase your chances of interviewing at Response Media by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Get notified when a new job is posted. 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