Overview Become a part of our caring community and help us put health first. CenterWell’s Marketing Organization is seeking an experienced Director, Product Marketing – Home Solutions Marketing, who will focus on Home Solutions Marketing to join the team. At Humana, we are on a mission to make healthcare more human—improving outcomes and delivering compassionate care where it matters most. As the Director, Home Solutions Marketing, you will play a pivotal role in shaping and scaling our Home Health strategy, driving awareness, acquisition, and retention through data-informed marketing efforts that directly impact lives. You will also develop and lead the marketing strategy for our Post-Acute Convener company, OneHome. This is a high-impact, high-visibility role suited for a strategic leader who excels at translating complex healthcare offerings into clear, differentiated value for consumers. You’ll collaborate across enterprise teams, lead a passionate marketing team, and serve as a trusted advisor to senior leadership. If you’re driven by purpose, ready to lead through innovation, and energized by the opportunity to reimagine care at home, we want to hear from you. Key Responsibilities Lead the end-to-end marketing strategy for the Home Solutions line of business, aligning with enterprise growth, brand, and patient experience goals Serve as a senior strategic partner to business unit leadership, bringing insights, challenge, and direction to key decisions Build, develop, and coach a high-performing marketing strategy team; Collaborate and drive results in partnership with other marketing disciplines including campaign execution, content, digital, brand, and analytics Create and evolve messaging frameworks, value propositions, and proof points that resonate with patients, families, referral sources and payers Develop a strategic learning agenda to further consumer and customer insights, partner with market research and analytics to inform strategies and identify whitespace opportunities Define KPIs, track performance, and optimize plans to maximize ROI and business impact Manage intake of marketing initiatives and overall marketing budget Identify and evaluate new opportunities to expand reach and accelerate adoption of home health services Required Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field 10+ years of experience in marketing with a track record of increasing responsibility 3+ years of experience leading a marketing team of 3+ associates at a Fortune 100 company and/or within the healthcare industry Proven track record in developing and executing go-to-market strategies for products or solutions Strong analytical skills in market research, segmentation, and product positioning Ability to effectively collaborate across functions such as sales, legal, compliance, and analytics Exceptional written and verbal communication skills, including presentation to senior executives and stakeholders Preferred Qualifications Master’s degree in Business Administration (MBA), Healthcare Administration, or a related field, or equivalent professional Prior success managing a portfolio of healthcare products/services, with at least 5 years in healthcare or home health Demonstrated success leading enterprise-level, multi-channel marketing strategies in highly regulated industries Deep understanding of healthcare consumer behavior and the evolving landscape of care at home Experience in both B2B and B2C marketing, with the ability to balance strategic vision with operational execution Inspirational team leader who fosters collaboration, innovation, and accountability Data-driven decision maker with strong analytical and measurement capabilities Known for building influence across matrixed organizations and navigating change with resilience Purpose-driven, curious, and passionate about delivering better care experiences Brings energy, curiosity, optimism, and a sense of humor to their leadership Why Join Humana Humana is committed to helping people achieve their best health. We bring bold ideas to improve healthcare and create personalized, whole-person experiences that put people at the center. As part of our team, you’ll be supported to grow your career, contribute to meaningful work, and make a real difference in the lives of millions. You’ll join a purpose-led organization that values compassion, innovation, inclusion, and integrity—and you’ll be empowered to lead change in one of the fastest-growing areas of healthcare today: care in the home. Additional Information To ensure Home or Hybrid Home / Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria: a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including: Health benefits effective day 1; Paid time off, holidays, volunteer time and jury duty pay; Recognition pay; 401(k) retirement savings plan with employer match; Tuition assistance; Scholarships for eligible dependents; Parental and caregiver leave; Employee charity matching program; Network Resource Groups (NRGs); Career development opportunities. Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using HireVue. You may be invited to participate in pre-recorded Voice, Text Messaging, and/or Video interviews. If you are an Internal Candidate, please contact the Ask A Recruiter team with the requisition number for quicker assistance. Additional Notes Travel: This is a remote position, but occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours: 40 Compensation 168,000 - 231,000 per year. This job is eligible for a bonus incentive plan based on company and/or individual performance. Application Deadline Application Deadline: About us Humana Inc. (NYSE: HUM) is committed to putting health first—through Humana insurance services and CenterWell healthcare services—to help the millions we serve achieve their best health and quality of life. Equal Opportunity Employer Humana does not discriminate on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with civil rights laws and provide free language interpreter services. See our J-18808-Ljbffr reference for internal tracking.

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