Description

Reporting to the Senior Director of HCV Marketing, this role will be responsible for: Develops key elements of the field sales strategic and tactical plan to the HCP audience, including: personal promotion (sales materials including: leave behinds, Veeva email, and POA support

Utilize multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights relevant to the development of brand strategy, targeting, and tactical plans

Ensures the HCP personal promotion strategy and tactics align with the HCV POA through engaging external agencies and collaborating with internal brand and cross-functional partners such as Sales Training, Market Research, and Sales Analytics to maximize personal promotions impact

Partner with the Promotional Review Committee to ensure marketing materials are approved for promotional use

Establish Key Performance Indicators, regularly tracking and measuring the success of field sales initiatives and tactics

Lead or serve as a key project team member on cross-functional projects, often with high visibility to leadership within the organization.

Ensuring operational excellence and compliant activation of all key deliverables.

Effectively managing multiple agency partners to produce deliverables within timelines and budgets.

Develop and deliver presentations to a range of internal (executives, US leadership team, sales, cross functional colleagues, etc.) and external audiences.

Closely managing and achieving budget targets.

Qualifications 10+ years of relevant experience.

A minimum of 3-5 years in product marketing or advertising focused on HCP marketing and brand strategy.

Strategic thinker with innovative mindset and ability to make critical decisions and recommendations among a range of strategic choices.

Bachelor’s degree in marketing or related fields required.

Previous experience in marketing, market research and/or communications agency experience desired.

Demonstrated understanding of pharmaceutical regulatory requirements.

Must be able to travel as dictated by business need, including overnights and attendance at some nighttime and weekend programs.

Must be fluent in conversational and written English.

The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*. For additional benefits information, visit: * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.