Director, Global Marketing- Hemophilia A (ALTUVIIIO)

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Job title: Director, Global Marketing- Hemophilia A (ALTUVIIIO)Location: Cambridge, MA or Morristown, MA% of Travel Expected: 25%Job Type: Permanent, Full-time About the job:The Global Marketing Director will lead the HCP Education & Engagement Strategy to support best-in-class launch of ALTUVIIIO. This role will be based in Cambridge and will report into the Global Head, Hemophilia. This role will focus on physicians, nurses, and the broader healthcare team through strategic educational initiatives. The individual will be responsible for the development and execution of integrated educational strategies, peer to peer programming and tactics to accelerate adoption. You will be responsible for implementing global opinion leader strategy for ALTUVIIIO, working with cross-functional teams and countries to ensure coordinated engagement planning. Finally, you will drive the overall strategy for our flagship hemophilia educational platform (HemX) and coordinate with other brand teams. This role requires exceptional cross-functional leadership, working directly with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external expertsWe are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.Main Responsibilities:Education Strategy & ContentDevelop and execute comprehensive HCP educational strategies deepen scientific understanding of ALTUVIIIO, and amplify real-world clinical experienceDesign innovative peer-to-peer educational formats, including case-based learning, and interactive workshops to support clinical decision-making and knowledge exchangePartner with the HCP core promotion lead to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendor to execute industry leading educational programs.HCP Engagement & KOL StrategyPartner with cross-functional teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocatesDevelop and implement strategic engagement plans for different HCP segments, including managing a Nurse Expert Panel to inform nurse strategy & programmingOrchestrate advisory boards and expert panels to gather insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutionsEducational PlatformDrive the strategic vision and execution of HemX, our flagship educational platform for the hemophilia portfolio, and establish metrics to optimize program effectivenessDesign and implement

learning journeys for different HCP segments based on knowledge needs and learning preferences, to broader user engagementCongress & Scientific ExchangeDevelop and execute comprehensive congress strategies that maximize educational impact for ALTUVIIIO in partnership with Hemophilia congress leadLead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshopsPartner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venuesAbout YouBachelor’s degree and 8+ years of demonstrated success in a variety of roles supporting pharmaceutical/vaccine productsStrong scientific acumen with ability to engage effectively with medical experts and KOLsProven track record in content development for health care providesDemonstrated ability to understand and anticipate customer needsDemonstrated success working collaboratively across functions, cultures, and countriesExperience managing an advertising agency and related budgetsExcellent organizational, interpersonal, and communication skills.Demonstrated ability to understand and anticipate customer needsResults-driven with a strength in transversal cooperation and a strong influencer. Team-orientedHigh level of Interpersonal and communication skillsWhy Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.​Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.​​​Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.​​Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SG ​#LI-GZ#LI-Onsite#vhdAll compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
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Location:
Morristown
Job Type:
FullTime