Join to apply for the DIRECTOR CONTENT STRATEGY role at CARE Join to apply for the DIRECTOR CONTENT STRATEGY role at CARE Work Location : US - Atlanta, GA Type of Post : Not Applicable Other Possible Location : Funding : APPROVED Expected Travel : up to 30% Type of Contract : Language Requirement : English Application Deadline : Employee Duration : Full-Time

Pay Range Details

$109,139.97 - $152,250.26 Annually

USA Grade D

Starting salaries are based on various factors, including candidate experience, education, knowledge, skills, and the cost of labor where the job is based. Salaries listed only apply to jobs based in the US.

Who We Are

As a global leader, CARE is shaping the future of the humanitarian and development sector. Each year, we deliver support and services to millions of people globally. We do this by focusing on our mission and vision , and the values of equality and excellence that guide our organization. We seek dedicated individuals who align with our mission and are passionate about making it a reality by collaborating with others, embracing learning and innovation, and delivering results.

What We Are Looking For

At CARE, we value diversely talented people who can bring different experiences and perspectives to our organization. We know that not all applicants will have every skill and qualification. We encourage everyone who meets the minimum required qualifications to apply. Having one or more of the preferred qualifications will strengthen an application. But, even if you are earlier in your career or followed a non-traditional educational or professional path, we hope you will consider a career at CARE.

Job Title: DIRECTOR CONTENT STRATEGY

Job Location(s): US - Atlanta, GA

Job Summary

CARE USA is one of the world's largest humanitarian and development organizations fighting global poverty. Founded in 1945 in the wake of World War II, CARE has evolved over time delivering CARE Packages of life-saving food to investing in long-term development programs and life-saving humanitarian response. Our work is centered around and built with the leadership of local partners and local communities with a special lens of always putting women and girls at the center of our approach. In 2024, CARE worked in over 100 countries, reaching more than 50 million people through 1,300 projects.

The Director, Content Strategy oversees CARE USA’s story gathering and development, budget management, and partners with Regional and Country Office staff and contractors to bring the story of CARE’s work in 100+ countries around the world to life. This position serves as the managing editor of CARE News, the website where CARE content is published first. This role also manages content against CARE’s organizational strategy and goals, builds and leads complex content teams across departments, and moves top-tier content into the market as part of CARE’s Communications Center of Excellence. In collaboration with other key organizational leads, the Director, Content Strategy seeks out story trends and key, sometimes unforeseen or underreported issues for CARE. The content developed in turn drives supporter acquisition, engagement, and retention by leveraging data, analyzing the competitive landscape, and recognizing opportunities for innovation. The Director, Content Strategy is an experienced leader with expertise in both the art and science of data-driven content strategies who can help position CARE as the leading poverty-fighting nonprofit for women and girls.

Responsibilities

Developing and implementing a content strategy for CARE USA

This role serves as managing editor of the CARE News editorial platforms (web and email) in cooperation with other departments across CARE to bring CARE’s stories to life and deliver a unified supporter experience; plays a lead role in executing the organization’s Supporter Engagement strategy; oversees development of a proactive and data-driven rapid-response content strategy around breaking news and CARE’s emergency response. The person in this role will also seek to broaden distribution of CARE content beyond owned channels, developing strategic partnerships with a range of content channels and online news streams

This role is a main point of contact between CARE USA and CARE Country Offices to facilitate and enable locally led content capture and development; designs and leads story trainings for CARE’s global staff; seeks out, manages and reviews locally led content, co-designs and manages a story intake system and screens incoming content for further development in partnership with the original storyteller.

Major campaigns and publications

The person in this role Co-leads the vision for content that anchors CARE campaigns, events, and major publications. This role is a primary owner of CARE’s cross-channel and cross-platform content calendar; provides the organization with high-quality content to drive a unified organizational narrative around key promotional moments: International Women’s Day, International Day of the Girl, key events and anniversaries, etc.; directly manages at least 4-6 content packages annually; creates and maintains project plans; coordinates input and review across large, cross-functional teams; defines delivery parameters; ensures deliverables are completed and delivered on schedule and within budget; ensures content meets KPIs.

Internal strategic partner

As a leader in CARE’s Content Center of Excellence, this role will build operational frameworks and capabilities to rapidly and efficiently deliver quality content; provide thought leadership for implementing industry-leading strategies and standards for developing and maintaining content in multiple channels and platforms; analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results. This role also liaises CARE International’s global leadership team; represents CARE’s content strategy at conferences, through trainings and other public engagements; coordinates with global cross-functional teams and other stakeholders to ensure building, learning, and scaling best-in-class digital communications initiatives, grounded in data.

Required Qualifications

Bachelor's degree in Journalism or Communications or equivalent. 10+ years working with content for web, mobile & social environment Excellent writing skills with demonstrated ability to write successful content packages for the web (driving traffic, building engagement, and optimizing user experience Knowledge of Google Analytics + experience using data to define content & SEO strategies Fluency in WordPress Fluency in Salesforce Marketing Cloud for email design and distribution Proficiency with AI writing tools (ChatGPT, Perplexity, Claude, e.g.)

Preferred Qualifications

Developing content for online magazines and/or long-form narratives SEO optimization Information architecture or responsive content experience a plus Experience with native Facebook and Twitter advertising and analytics tools. Ability to work well across diverse teams Willingness to experiment Experience with performance analytics

There are individuals who may use CARE’s name and trademark in emails and on websites in an attempt to solicit fees from interested job-seekers. Some examples of these fees are placement fees or immigration processing fees. CARE does not use recruiting or placement agencies that charge candidates an up-front fee of any kind. Occasionally, CARE does employ recruiting or placement agencies to help us identify candidates for specific employment within CARE. If you’re contacted by a legitimate recruiting or placement agency, there should be no charge to you. If you suspect that you have been a victim of fraud from someone purporting to be CARE, please contact us at legal@care.org . Please do not email legal@care.org to apply for this position. Instead, click "apply now" below in order to submit your interest.

CARE is an Equal Opportunity employer. We provide equal employment opportunities to all employees and qualified applicants for employment without regard to race, color, sex, religion, ancestry, national origin, age, disability, marital status, or veteran status, or any other characteristics protected under applicable law.

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