MLB is hiring a Director, Content & Marketing Analytics to help ensure its efforts to reach, retain, and grow baseball’s fanbase are successful. The role will provide analyses and strategic insight into MLB’s Content and Marketing efforts to inform, engage, and monetize its audiences. This position will lead both Content and Marketing analytics teams and focus on leveraging data to improve marketing and content performance for Major League Baseball and its Clubs. The ideal candidate will be an experienced analytical and technical leader with deep understanding of both creative/content distribution and marketing attribution. They will thrive in a fast-paced, proactive, and collaborative environment. This role will serve as a valued cross-functional contributor, comfortable speaking with a range of executives, peers, and stakeholders across highly technical and strategic topics. Responsibilities Lead MLB’s content analytics team, measuring and communicating how MLB’s content reaches and engages fans across owned, distributed, and third-party channels (including social media)

Lead MLB’s performance marketing analytics team, ensuring key paid and owned channels are optimized for reach, engagement, and/or ROI

Scope, manage, and deliver analytics projects of all sizes that support MLB’s marketing and content initiatives

Work collaboratively to design, implement, maintain, and evaluate marketing mix models and attribution efforts

Design and implement experiments to test hypotheses and measure effectiveness of content programs and marketing campaigns, presenting findings and recommendations

Manage new and existing vendor relationships for both content and marketing data

Support baseball Clubs with analytical frameworks and best practices to ensure accurate and useful measurement, analyses, and insight generation from Club marketing initiatives

Further MLB’s use of key marketing technologies, identity graphs, and automation platforms

Serve as key advisor to senior executives and partner to key stakeholders on marketing and digital content strategy initiatives

Develop Marketing analysts into high-performing contributors capable of managing and leading their own small to medium sized projects across stakeholders Qualifications & Skills 7-10 years of professional or academic experience in digital marketing and/or content distribution analytics, with demonstrable examples of success and accountability

2+ years of managerial experience

Experience and familiarity with earned, owned, and paid media data and measurement

Familiarity with the Adobe Experience Cloud Platform and Analytics, and/or similar Marketing attribution platforms

Experience developing and managing marketing mix and attribution modeling projects

Familiarity with the modern media landscape and content distribution platforms, especially social media and streaming partners

Advanced knowledge of data mining and manipulation languages (e.g., SQL, R, Python)

Highly professional manner and excellent written and verbal skills

Knowledge of baseball and the sports media landscape; a sports fan is highly preferred Salary Range: $170,000 - $225,000 (Base Salary) + Bonus

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

Top MLB Perks & Benefits Competitive Benefits Package

Company 401K Contribution

Paid Time Off and Holidays

Paid Parental Leave

Access to Free Tickets to Baseball Games &

Discounts at MLB Store |

Employee Assistance Programs (EAP)

Onsite/Online Training & Development Programs

Tuition Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Pet Insurance

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

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