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Amaze, Inspire, Unite

Job Summary: The Director of Brand Marketing will be responsible for leading and executing strategic marketing initiatives that drive brand growth, elevate brand messaging, and foster long-term partnerships. This position will oversee marquee events, brand awareness campaigns, NHL initiatives, and venue marketing efforts, with a focus on storytelling, food and beverage innovation, and renovations. The Director will work closely with corporate partners to integrate and ideate on creative marketing solutions and lead efforts around hockey growth, including youth marketing initiatives.

Key Responsibilities: Marquee Events: Lead and manage the execution of high-profile events that showcase the brand, including events such as Opening Night, Thanksgiving Eve game, Hockey Is For Everyone Nights, sponsorship activations, and community engagement initiatives. Collaborate with internal teams to ensure seamless event logistics, guest experience, and overall brand presence.

Brand Growth: Develop and implement strategies for brand growth, focusing on both short-term and long-term goals. Oversee the development and execution of an award strategy to build the brand's reputation and recognition within the industry. Monitor market trends and competitive activity to ensure the brand stays relevant and continues to grow. Develop new and innovative awareness events such as school visits and attending festivals around the area

Brand Messaging: Define and maintain a consistent, compelling brand voice across all marketing channels and touchpoints. Develop and drive key messaging strategies that align with organizational goals and resonate with target audiences.

NHL Initiatives: Spearhead marketing efforts related to National Hockey League (NHL) campaigns and initiatives. Work with NHL partners to develop unique programs that enhance fan engagement and amplify brand visibility within the leagues landscape.

Venue Marketing: Oversee the marketing of the venue, ensuring it reflects the brand's image and meets the expectations of customers and stakeholders. Focus on food and beverage storytelling, creating engaging content that promotes new offerings, local flavors, and innovative experiences. Lead marketing campaigns that highlight venue renovations and upgrades, ensuring the brand remains modern and inviting.

Corporate Partnership Integration & Ideation: Work closely with corporate partners to identify and ideate on opportunities for brand integration within various activations, events, and campaigns. Build and maintain strong, mutually beneficial relationships with key partners, ensuring alignment with business goals.

Hockey Growth & Youth Marketing: Lead initiatives to grow the sports of hockey, particularly focusing on youth engagement and marketing. Develop targeted campaigns that encourage younger generations to get involved with baseball and support the team.

Qualifications: Bachelor's degree in Marketing, Business, or a related field (Master's preferred). 8+ years of experience in marketing, with a focus on brand management, event marketing, and partnership management. Proven track record of success in managing and executing large-scale marketing campaigns and events. Experience in the sports industry, with specific knowledge of NHL, youth hockey initiatives, and venue marketing. Strong understanding of digital marketing, social media, and brand strategy. Excellent leadership, communication, and project management skills. Creative thinker with the ability to develop innovative marketing solutions.

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Olympia Entertainment.

Olympia Entertainment is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

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