Position Overview We are seeking a skilled and passionate Director of Brand Marketing to join the Kristin Ess team. This is an exciting opportunity to shape the future of a brand that has redefined the hair care category and to make a lasting impact in the beauty industry. About Kristin Ess Kristin Ess is a leading premium hair care brand in U.S. retail. Since its inception, the brand has disrupted the market as the first female celebrity hairstylist-led line. Over the years, Kristin Ess has continued to set benchmarks through meaningful innovation, strong retail partnerships, impactful activations, and creative use of social media and influencers—cementing its place in popular culture. With a diverse portfolio spanning hair care, tools, and color glosses, the brand makes luxury accessible to all consumers. The Role As Director of Brand Marketing, you will: Define strategies and build annual consumer and channel marketing plans by deeply understanding consumer needs, the competitive landscape, and key business metrics. Partner with retailers, oversee budget ownership, and lead 360° marketing planning—including press relations, photoshoots, events, and customer presentations. Oversee the development and execution of brand strategies for core business initiatives while elevating new product launches. Conduct market research and analyze sales and consumer insights to inform strategies that drive both brand and company growth. Manage the brand marketing team and collaborate cross-functionally to bring initiatives to life. Key Responsibilities Strategy: Collaborate with the VP to lead development of brand strategy and annual brand marketing plans, including objectives, consumer and channel strategies, and translating strategies into the consumer through the marketing mix. Business Results and Opportunity Assessment: Analyze market and business to identify growth opportunities, ensure objectives are met, and adjust plans. Lead post-launch analyses to share key learnings. Business Plan and Project Management and Execution: Manage key brand projects (advertising, merchandising, promotions, innovation) to deliver on-time execution. Lead briefs for program teams/agencies and execute 360 marketing programs (including assortment, launch toolkits, competitive deep dives, and digital/social/website support). Creative, Content and Connections: Build brand equity with a content ecosystem and seamless connections to commerce. Define data-based audiences, set content strategy, and partner to deliver communications objectives and ROI. Lead through P/L and budgeting: Own and manage marketing budget portions, ensure cross-functional alignment, and monitor year-end performance. Knowledge of P/L and cost management is a plus. Skills & Capability Development: Develop objectives, performance plans, and training. Provide coaching and guidance. Cross Functional Management: Partner with internal teams and external agencies to ensure activations are planned and executed on schedule and within budget. Champion the Brand: Align with senior management and commercial stakeholders; participate in key sales and marketing presentations. Qualifications and Requirements Bachelor’s Degree in related field; MBA strongly preferred 8+ years of brand marketing/brand management experience; experience in a Fortune 500 CPG corporation Mass retail experience required Beauty and personal care experience is preferred but not required Strong organizational and communications skills with the ability to work in a matrixed environment Flexibility and willingness to take on additional responsibilities Problem solver who can navigate ambiguity Ability to multi-task in a fast-paced environment Action-oriented with a results focus What We Offer $160,000/yr - $170,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance. Maesa offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, generous paid time off, a hybrid office setup, and paid leave options to support wellness and balance. Our Commitment to You At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes possibilities in beauty. We prioritize creating a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. EEO statement is preserved in this refined description.

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