Job Title Director, Brand Activation - Thayers

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Division: Consumer Products Division

Location: New York, NY (Hudson Yards)

Reports To: VP, Brand Activation Lead

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Mission:

The Brand Activation team owns the national activation strategy and develops standardized Go To Market (GTM) materials to drive the Thayers brand vision to customer and consumers.

Core Responsibilities: Partner with Brand Team to develop brand GTM strategy & national activation calendar Develop brand activation plans including promo, display, launch strategy, etc. Develop brand elements of GTM kits and support sales meeting presentations Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customers Serve as primary voice of the brand supporting the initiatives and desired goals of the marketing ops team and key account teams Represent voice of the customer across brand-driven conversations New Item Meetings & Line Review Presentations: Develop brand elements for new item meetings and lead the line review process ahead of retailer meetings. Sales Analytics & Account Strategy: Analyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growth. Manage spend relative to activation needs across retailer landscape and national moments.

Provide Input to: Customer marketing - Brand activation ensures that all customer activations are aligned to brand visions and priorities Merch ops - Brand activation ensures brand visions are captured in wall strategy and planograms. Customer Supply Chain - Support the commercial team and their supply chain partners with insight on best measures to ensure inventory needs are being met with relation to brand feasibility. Demand Planning - Understand the account specific and national flow of inventory with correlation to the sales ambition and strategic brand priorities. Creative Teams - Work with creative teams to ensure proper brand imagery on display and other customer facing vehicles. Consumer Promotions - Work with consumer promo team on promotional strategies and recaps. Budget Planning - Support the commercial team with insights to properly inform forecasting.

Additional Benefits Information As Follows:

Salary Range:$138,500 - $200,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs

Don't meet every single requirement?At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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