Role Overview We are looking for a visionary Creative Director to lead a team of content creators, including videographers, editors, copywriters, and designers, while also being deeply involved in strategy and execution. This role requires a hands-on leader who thrives in a fast-paced environment, understands social media deeply, and knows how to craft compelling, high-performing content that aligns with the personal brand and business objectives. The ideal candidate is data-driven, highly creative, and strategic, with a deep understanding of audience engagement, storytelling, and platform-specific content strategies. This role requires someone excited about experimenting, innovating, and setting new creative standards in the content and attention economy. Responsibilities Lead and manage the creative team (videographers, editors, designers, copywriters) Develop and maintain a clear creative vision and strategy deck, updated quarterly Oversee all content production, ensuring quality and alignment with brand goals Meet weekly with leadership to discuss strategic initiatives and performance updates Collaborate on long-form and short-form content strategy, ensuring consistency across platforms Lead brainstorming and concepting for new content ideas, including vlog topics, interviews, and other video formats Provide feedback and approvals for all content before publishing Oversee project management workflows in Asana/Notion and coordinate deadlines Track content performance, providing weekly reports on engagement, trends, and opportunities for improvement Identify and manage new platform opportunities as they arise Ensure content cadence is followed, maintaining a consistent and optimized posting schedule Maintain confidentiality and professionalism when handling personal brand matters Content Strategy & Management Develop and maintain content calendars across all platforms. Ensure content is scheduled at least 10 days in advance. Strategically distribute content to avoid repetitive themes or formats. Support in the ideation, development, and execution of content strategies.Assist in analyzing and optimizing content performance based on key metrics.Keep up with industry trends and social media best practices to inform content strategy.Team & Vendor Coordination Manage an internal team of video editors, designers, copywriters, and social media managers.Oversee communication with vendors, freelancers, and agencies.Ensure smooth collaboration between internal teams and external partners. Assist in sourcing and hiring creative talent as needed. Content Production & Execution Coordinate video and media production timelines, ensuring deadlines are met. Oversee file storage, accessibility, and compliance with naming conventionsReview and approve final content before publishing to maintain quality and consistency. Support in content repurposing, pulling impactful moments from past content.Identify new opportunities for content expansion across emerging platforms. Operational Efficiency & Reporting Identify bottlenecks in content production and implement automated solutions. Consolidate and update SOPs (Standard Operating Procedures) to improve efficiency. Maintain accurate weekly and monthly reporting on content performance.Ensure all onboarding documents and processes are up to date for new hires. Lead weekly creative team meetings and provide updates on key initiatives.Requirements 3+ years of experience in a Creative Director or similar leadership role.Deep knowledge of social media platforms and best practices (YouTube, LinkedIn, Instagram, Facebook, TikTok, X, etc.) Staying up to speed on social media trends, updates, and best practices. Strong understanding of content production (video editing, filming, design, audio editing, copywriting). Ability to lead and manage a creative team, providing clear direction and constructive feedback. High level of initiative and innovation, always looking for ways to push creative boundaries.Passion for digital content creation, keeping up with trends, and emerging formats. Excellent communication skills - clear, concise, and proactive in updates.Exceptional project management and organizational skills.Fast-paced problem solver who thrives under pressure and tight deadlines. Strong sense of urgency and ability to pivot quickly when needed Strong organizational skills with experience managing teams. Familiarity with content scheduling, paid media, content production, podcast production, and influencer collaborations. Ability to oversee content strategy, execution, and optimization across multiple platforms.Experience with automation tools (Zapier, AI-based tools, workflow automation) is a plus. Ability to work under pressure and adapt quickly to changing priorities. High level of attention to detail and ability to enforce brand consistency and alignment. Results & Success Metrics Content aligns with brand mission, vision, values, and strategy.All content is approved before being posted, ensuring high quality and alignment. A consistent content schedule and cadence are maintained across all platforms. Minimum of two long-form videos published per month Minimum of two short-form videos posted daily across all platforms Minimum of four written posts on LinkedIn per week All content is optimized for engagement, retention, and audience growth. The brand remains innovative and adaptable to changes in digital trends and updates.Salary $130-150k, based on experience and qualifications Performance-based bonuses may be available Communication & Workflow Expectations Weekly team check-ins to review progress, address challenges, and strategize new initiatives High responsiveness and proactive updates to ensure the smooth execution of projects Occasional check-ins on weekends or outside standard hours, as needed, to meet critical deadlines Availability & Location Full-time Hybrid Flexibility to work weekends or extended hours when required NYC Based This is an exciting opportunity for a visionary, creative leader passionate about digital storytelling and eager to build a high-performing content engine that fuels brand growth. We'd love to hear from you if you're ready for this challenge!