We’re looking for a powerhouse Creative Director to lead the full spectrum of content creation and creative direction for a fast-growing, women-led athletic apparel brand. This role is for someone with sharp leadership instincts, deep experience in product marketing (ideally apparel or CPG), and a bold creative voice that can guide, inspire, and execute at the highest level. You’ll own creative planning for the year, oversee campaign execution, and ensure every asset - from photoshoots to social content - is aligned with the brand’s mission. We’re looking for a powerhouse Creative Director to lead the full spectrum of content creation and creative direction for a fast-growing, women-led athletic apparel brand. This role is for someone with sharp leadership instincts, deep experience in product marketing (ideally apparel or CPG), and a bold creative voice that can guide, inspire, and execute at the highest level. You’ll own creative planning for the year, oversee campaign execution, and ensure every asset - from photoshoots to social content - is aligned with the brand’s mission. Responsibilities

Creative Direction & Strategy Own the annual creative vision and content roadmap for all brand campaigns and product launches (new launches every 4-6 weeks) Conceptualize, plan, and oversee creative direction across photography, videography, graphic design, and campaign storytelling Maintain a cohesive brand narrative across all channels, ensuring creative work reflects company values and vision Team & Project Management Lead and grow the internal and external creative teams — including eComm creatives, videographers, designers, and editors Delegate responsibilities, maintain clear timelines, and manage production schedules (photoshoots, editorial calendars, asset deliveries) Foster a vibrant, inclusive, and high-performing creative culture Manage freelance vendor relationships and find best-in-class talent when needed Cross-Functional Collaboration Collaborate with operations, product, and marketing to align creative with go-to-market strategy and launch timelines Ensure all assets are on-brand and optimized for their channel (eComm, paid, organic, influencer, print, etc.) Partner with the marketing team to build campaigns that blend brand storytelling with product performance Execution & Oversight Manage creative budgets, timelines, and approvals Oversee quality control on final assets to ensure they meet aesthetic and strategic goals Own asset management, keeping all creative work organized and accessible Background

5+ years of experience in creative leadership roles, preferably within apparel, wellness, or lifestyle CPG Experience marketing physical products and leading multi-disciplinary creative teams Strong understanding of lighting, photography, and video - able to communicate with production teams fluently Obsessed with social media and trends, with a pulse on what’s performing across platforms Comfortable leading meetings, making decisions, and providing feedback with clarity and care Highly organized and efficient Creative and strategic - you think in campaigns, not just content Passionate about empowering women through intentional design and storytelling Compensation & Benefits

Competitive salary: $100-125k Fully covered health insurance Unlimited PTO (we trust you to get the job done) Paid maternity leave 401(k) with company support Note: This job is onsite in Sugar Land, TX (Houston area) Apply now and you will be contacted ASAP!

Seniority level

Seniority level Director Employment type

Employment type Full-time Job function

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