They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we're in the business of serving those who serve our guests. Whether you're designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we're all in good company.

What You'll Do - You'll Make the Moment

Creative Strategy & Leadership

Develop and implement a cohesive creative strategy aligned with the brand's mission and goals.

Lead creative development for branding, marketing materials, menus, digital campaigns, in-restaurant experiences, packaging, merch, internal needs, and special projects.

Partner with external agencies on concept creation for seasonal promotions, new menu launches, and events.

Stay ahead of industry trends, ensuring the brand remains fresh, innovative, and competitive.

Team Leadership & Collaboration

Manage and inspire a team of producers, designers, photographers, and freelancers

Partner with VP Marketing Communications to build a business case and plan for team expansion, attracting top creative talent to Cracker Barrel.

Foster a culture of collaboration, creativity, and accountability across the creative team and broader organization.

Operational Execution

Translate creative ideas into actionable plans that meet budgetary and time constraints.

Develop systems and processes to streamline workflows and optimize creative output.

Ensure consistency and quality across all brand touchpoints, from digital platforms to physical locations.

Customer Experience & Brand Identity

Shape in-restaurant design elements, from ambiance to branded materials, ensuring a cohesive customer journey.

Maintain and evolve the brand's voice, visual identity, and storytelling across channels.

Collaborate on packaging, signage, and other customer-facing materials to enhance the brand experience.

Oversee digital content development to support web, app and Cracker Barrel Rewards applications inline with digital and brand templates.

Experience and Education:

Bachelor's degree in Design, Marketing, Communications, or a related field (or equivalent experience).

7+ years of experience in creative leadership, preferably in the restaurant, hospitality, or retail industry.

Knowledge and Skills:

Proven ability to develop and execute innovative marketing and branding strategies.

Strong leadership skills with experience managing cross-functional teams and external vendors.

Excellent communication skills, with the ability to present and advocate for creative ideas.

Operational mindset with a focus on delivering results within deadlines and budgets.

Proficiency in design software and familiarity with digital marketing trends.

Comprehensive understanding of brand identity development and maintenance.

Expertise in restaurant, hospitality, or retail marketing strategies and trends.

Strong grasp of storytelling principles and their application across mediums.

Familiarity with digital marketing platforms, including social media, email marketing, and web design.

Knowledge of design software and tools (e.g., Adobe Creative Suite, Canva).

Insights into consumer behavior and customer experience optimization.

Awareness of budget management and project cost forecasting.

Ability to conceptualize and guide high-impact creative projects from ideation to execution.

Balancing creativity with a results-oriented mindset to meet business objectives.

Excellent verbal and written communication, including presenting creative ideas and receiving feedback constructively.

Strong interpersonal skills for working with cross-functional teams (e.g., marketing, operations, HR, culinary).

Ensuring all creative outputs align with brand standards and are of the highest quality.

Ability to pivot strategies in response to market trends or operational needs.

Environment and Working Conditions:

Must be present at our in-house content studio facility at least 3 out of 5 working days a week.

Focus on You

We're all about making sure you're taken care of too. Here's what's in it for you:

Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities

Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program

Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development

Culture of Belonging:Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together

Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program

More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.

See for yourself. Apply now.

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.

At Cracker Barrel, we believe everyone deserves to feel cared for - we start with our team. To us, care means Culture, Achievement, Responsibility, and Experience and is the foundation for everything we do.

We're welcoming team players and go-above-and-beyond helpers who value what everyone brings to the table. Our passion and commitment to serving others - and each other - bonds us to work together no matter what the fast-paced and unpredictable days bring.

At Cracker Barrel, you're never alone on the journey. Whether you're serving our guests or serving someone who is, you're part of a team that creates a "home away from home" feeling and encourages opportunities to learn new skills and find fulfillment in every role. We know that when we care for each other, we can create the best experience for our guests - and that's something we all crave.

Ready to gather 'round our table? We're serving up the care - and career - you crave.

Click here to tell us about yourself! We'll get in touch if there's an opportunity that seems like a good fit.

For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It's something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.

In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department toll free at 1-800-333-9566.

Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact 1-800-333-9566 so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.

In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.

Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.