Creative Director, LoopNet Job at CoStar Group in Richmond
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Creative Director, LoopNet CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
LoopNet is the industry leading commercial real estate marketplace. With over 13 million global tenants and buyers performing over 73 million searches each month, LoopNet is where companies find their next commercial space and where new commercial properties are discovered. Companies that advertise on LoopNet see results. LoopNet is continually improving, innovating, and setting the standard for commercial real estate property search and advertising experience, including expansion to international markets. Learn more at LoopNet.com
The Creative Director owns the visual design and production of marketing content for LoopNet. They are the connective tissue between marketing requirements and audience-engaging campaigns delivered. They contribute to the marketing planning process and develop those marketing plans into creative concepts bringing the message and purpose of the activity to life.
LoopNet's marketing priorities are laser-focused on driving meaningful results for the business: revenue growth, client retention, increased brand awareness and improved brand perception.
The Creative Director is integral to meeting each of these goals. The creative decisions made in our planning process, and the execution of our production plans to the highest possible standards, directly impact the success of every campaign or project.
This is a leadership position, responsible for managing a small team of expert designers and developers. Beyond line-management, the position is also prominent and influential within the marketing department.
The position requires a can-do attitude from a problem-solver and suits a natural leader who gets the best out of the people around them by setting a great example and modelling the right behaviour. We are a close-knit and harmonious team who believes in collective success and always pushing ourselves to improve. You will thrive in this position if you are someone who always puts the work before their own ego, can navigate the diplomatic landscape of a major corporation with grace and finesse, and inspires those around them to achieve bigger and better things. This position will be onsite in Richmond, VA.
Responsibilities:
Set the creative tone and agenda for the department through clear creative direction influencing all marketing output, including digital and physical assets
Manage team performance and productivity, and ensure clear and consistent goal setting and achievement work towards A-grade output and skill-level in all positions through coaching, management and staff development
Coordinate the flow of production work within the team to ensure timely delivery according to the department's priorities
Act as lead approver on creative output and liaise with stakeholders to listen to and adjust according to their feedback and alignment with OKRs
Vet, select and manage suitable vendors to deliver additional capacity or skills outside of the in-house team
Contribute to marketing planning from inception through to delivery, bringing a creative perspective to planning, providing inspiration and reality checks in equal measure
Maintain standards through careful caretaking of the LoopNet brand and its assets, and by setting a high standard of quality for final creative output
Regularly brief the marketing team on our creative direction, updates to our brand approach, or emerging technologies and how we're incorporating them into workflow
Review the opportunities presented by developing technology including AI, project and workflow management tools, media and asset management, and creative software, and make recommendations about how to use these opportunities to better reach our goals
Be responsible for the creative production components of the marketing budget and make recommendations about the best investment of our resources to meet our goals
Qualifications:
Bachelor's degree from an accredited, not-for-profit University or College in marketing, data science, business, or a related field.
6-10 years of progressive experience in creative and/or design roles, with a proven track record of leading multidisciplinary teams, shaping brand narratives, and delivering innovative visual strategies across digital and traditional platforms.
Extensive hands-on experience with industry-standard tools such as Adobe Creative Suite, Figma, or equivalent.
Proven success in developing and executing integrated campaigns across social, digital, and experiential channels in fast-paced, brand-driven environments.
Minimum 5 years management experience.
Experience using performance metrics, A/B testing, and audience insights to inform creative decisions and optimize campaign effectiveness.
Proven success working closely with product, marketing, and sales teams to align creative output with business goals.
Ability to pitch creative concepts to senior stakeholders and clearly articulate the rationale behind design decisions
Experience with project management applications such as Asana, Monday.com, Workfront, or equivalent
Agency or client-side experience considered
A track record of commitment to prior employers
What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in-person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
- Location:
- Richmond
- Job Type:
- FullTime