Creative Director Job at PerunHR in Florida
New Today
PerunHR is recruiting for Freedom Smile Market - a proven US-based e-commerce company scaling from dropshipping success ($500K+ monthly) to building branded product empires in Health, Beauty, and Pet Wellness.
Active Brands:
Pipeline: Mindfulness app + additional branded products
Mission: Scale from $500K to $3M+ monthly revenue with life-changing products that actually impact people's lives.
We need someone who creates experiences that sell health and wellness products - from ad creative to post-purchase flow.
What This Really Is:
You're not a graphic designer or copywriter. You're the strategic creative brain who understands customer psychology for health/wellness buyers and designs the entire journey to maximize conversion and AOV across Wellovia and Mynurovita.
Your Mission:
Strategic Creative Direction : Define what we test for our health/wellness brands, why, and what messaging angles to pursue
Complete Journey Design : Ad creatives → landing pages → checkout → upsells for supplements and wellness products
Team Management : Direct our Filipino funnel builders and designers who execute your vision
Conversion Optimization : Every creative decision is measured by CVR and AOV
Continuous Iteration : Monitor live performance, identify what's not working, direct fixes
What You'll Have:
Experienced Filipino VA who executes all technical implementation
Funnel builders who bring your designs to life
Direct CEO access
Who You Are:
Direct Response Background : You've created ads and funnels that actually sell (preferably health/wellness/supplements)
Conversion-Focused : You care about results, not awards
Customer Psychology Expert : You understand what makes health/wellness customers buy
E-commerce Experience : Worked with DTC brands and subscriptions
Leadership DNA : You've managed creative teams and own results
Key Responsibilities:
Strategic Leadership:
Design winning offers for health/wellness customers based on psychology
Build subscription conversion funnels for recurring revenue
Launch new market expansion with conversion optimization
Daily Operations:
Monitor real-time metrics across Wellovia and Mynurovita
Run systematic A/B tests on product pages and checkout flows
Optimize Facebook ad creative for maximum profit conversion
Team Management:
Hire and manage funnel builders, A/B testers, and conversion specialists
Work with COO on execution standards
Compensation:
Base : $3,000 - $7,000/month (based on experience)
Profit Share : Starts after 8 weeks of proven results
Performance bonuses : Tied to actual profit improvements
Partnership potential : For exceptional performers
Requirements:
3+ years owning conversion/revenue P&L with documented results
Experience scaling e-commerce brands from $500K to $3M+ monthly
Health/wellness/supplement e-commerce background preferred
Managed 5+ person execution teams (builders, testers, creators)
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- Location:
- Florida
- Job Type:
- FullTime