Creative Director, Gen AI Monetization Creative Gen AI Monetization team seeks a highly creative and technically proficient model fine-tuning creative director. This role tailors and refines the output of generative AI models to align with business' aesthetic, brand, style, and creative goals. This role bridges the gap between technical AI capabilities and creative vision, collaborating with product design and product teams to deliver high quality creative generation. This role offers a chance to shape the future of advertising creative content generation through AI, pushing the boundaries of technology and artistry. Responsibilities Design, develop, and implement strategies for fine-tuning generative AI models to achieve desired creative outputs and ensure alignment with creative and brand guidelines Curate and preprocess high-quality, domain-specific datasets for fine-tuning, work with various fine-tuning techniques and platforms, ensuring data quality and relevance for desired business creative styles or tones Stay abreast of the latest advancements in generative AI, including research trends, new model capabilities, and emerging fine-tuning techniques. Explore and experiment with novel training methodologies to enhance generative model quality Get energized by moving fast, adaptable, and can support teams to iterate quickly Develop and maintain documentation, best practices, and workflows for model fine-tuning and creative AI integration Effectively collaborating with product design, engineers and research scientists to ensure scalability and efficiency. Building relationships across Family of Apps and working across a large Cross Functional Partner set Minimum Qualifications Bachelor's degree in graphic or multimedia design, animation, fine arts or advertising and digital media 12+ years of consumer technology design and digital media experience Follows social media and technology and has a firm grasp of the latest trends and best practices across all platforms Experience in technology products and managing multiple complex announcements, launches and campaigns on time and under tight deadlines Creative sensibility and ability to translate aesthetic preferences into actionable fine-tuning strategies Understanding of GenAI models Effective communication and collaboration skills, able to work effectively with both technical and creative stakeholders Proficient with data Preferred Qualifications Experience in the digital advertising, brand creative agency, or media industries Experience with model fine-tuning and evaluation technique, and performance optimization Familiarity with prompt engineering tactics $174,000/year to $246,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.