Creative and Managing Director, Social Media Marketing

4 Days Old

Description : Join a world-class team at Heritage Auctions engaging with the most vibrant and passionate global collector community seeking the most diverse range of material available in the auction world today. As the largest US-founded fine art and collectibles auction house, Heritage has offices in Dallas, New York, Chicago, Beverly Hills, London, Tokyo, Hong Kong, and continues to expand its global footprint. The Company has 51 diverse auction categories, including Coins, Comics, Entertainment, Sports, Luxury, Historical Documents, Jewelry, American and Western Art, Photographs, Contemporary and Urban Art, Wine, Vintage Video Games, and more. We are seeking a strategic, creative, and visionary Social Media Creative Director to lead our digital presence and play a crucial role in shaping the future of the auction house through bold, innovative, and high-impact social media strategies. Summary : We are looking for a talented and experienced Creative Director for Social Media Marketing to lead our social media marketing efforts. The individual in this role will drive the vision and strategy for all social channels, positioning Heritage Auctions as the go-to premier global auction house for fine art and collectibles. This individual will lead a talented team and collaborate with cross-functional partners to make Heritage’s social presence indispensable for collectors. We’re seeking a leader with a proven track record in multi-channel social media, who’s deeply knowledgeable about digital storytelling, content trends, community-building, connecting social initiatives to business results, and striking the right balance between national/global and local strategies. This individual will bring expertise in strategy, a keen eye for visual impact, and a passion for coaching teams, with a willingness to experiment and move fast. We welcome leaders already well-versed in applying AI to social strategy or those eager to learn and deploy these technologies to enhance content quality and performance. Compensation : Commensurate based on experience. Location : Our global headquarters in Dallas (2801 W Airport Fwy, near the DFW airport) Essential Duties & Responsibilities : Develop and execute a comprehensive social media marketing strategy across relevant platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) that supports the company's overall marketing objectives and scales Heritage Auctions’ reach, engagement, and loyalty. Lead day-to-day operations and manage a team of social media professionals, providing guidance, feedback, and support. Oversee creation of visually compelling, authentic, and effective content that highlights Heritage’s different categories. Manage the social media content calendar, ensuring content is relevant, engaging, and timely. Develop and implement social media advertising campaigns, including budget management, targeting, and measurement. Work closely with Consignment Directors to conduct informed and engaging interviews with experts and consigners across all categories. Collaborate with our Video department to produce and edit high-quality photo and video content optimized for various social media platforms. Foster a forward-thinking, creative team culture. Champion new formats, emerging platforms, and breakthrough ideas that resonate with fans and set industry standards. Transform key cultural and record-breaking auction moments into standout social media campaigns. Coordinate with HA’s Public Relations and Marketing teams to integrate social campaigns with broader initiatives, auctions, and announcements. Set, track, and analyze KPIs, using data and insights to optimize content and campaigns. Stay updated with the latest social media trends, technologies, and best practices, applying this knowledge to enhance strategies. Build relationships with influencers, customers, and partners to enhance social media presence. Collaborate with other departments to ensure consistent messaging. Travel regularly to cover auctions and events, capturing and publishing real-time content. Frequent travel to Dallas may be required if based in Beverly Hills. Requirements : Education & Experience : Extensive experience in social media marketing, with at least 3 years in management. Proven success in developing and executing social media campaigns across platforms like Facebook, Twitter, Instagram, and LinkedIn. Excellent analytical skills for social media metrics and data-driven decisions. Strong communication, leadership, and team management skills. Deep understanding of social media technologies, trends, and best practices. Experience with social media advertising, including budget management and targeting. Strong project management skills for handling multiple projects simultaneously. Benefits : Medical, Dental, Vision coverage Paid time off 401k savings plans Onsite Fitness Center Heritage Auctions encourages applications from women, minorities, veterans, mature workers, and persons with disabilities. EOE
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Location:
Dallas, TX, United States
Salary:
$60,000 - $80,000
Category:
Marketing & Media