Job Type

Full-time

Description

Mission: Grow the game of pickleball and inspire our members to play for life.

Vision: CENTER COURT - Your Game Our Goal!

PURPOSE RESPONSIBILITY

Develop and lead a comprehensive marketing and communications strategy to drive membership growth, brand awareness, and player engagement. Align all marketing initiatives with Center Court's mission, vision, and business objectives. Serve as the brand steward-communicating the club's values through impactful storytelling and consistent messaging. Position Center Court as the premier pickleball destination across all communities and locations. PRODUCT RESPONSIBILITY Build and maintain a powerful and cohesive brand identity across all marketing channels and physical locations. Create engaging promotional content for programs, leagues, tournaments, and events-including print, digital, video, and social assets. Oversee digital platforms such as the website, email marketing, paid media, and social media accounts. Ensure all marketing collateral reflects the club's premium experience and vibrant community culture. Leverage photography, videography, and graphic design to highlight members, ambassadors, and club experiences. Optimize all digital content for search engines (SEO) to improve online visibility, increase web traffic, and attract prospective members. Implement SEO best practices including keyword research, on-page optimization, and local search enhancements. PROCESS RESPONSIBILITY Design and execute integrated campaign calendars that support programming schedules and marketing goals. Manage the marketing budget and allocate resources effectively to maximize ROI. Implement tracking and feedback systems to evaluate marketing performance and guide future strategies. Work cross-functionally with membership, programming, and operations teams to ensure aligned messaging and timely promotions. Maintain efficient workflows with vendors, freelancers, and internal teams to ensure high-quality, on-time content delivery. PERFORMANCE RESPONSIBILITY Monitor key performance indicators (KPIs) such as lead generation, member acquisition/retention, and campaign reach. Analyze data from digital platforms, CRM systems, and surveys to assess success and optimize strategy. Provide regular performance reports to leadership and adjust campaigns based on trends and results. Continuously explore new platforms, trends, and tools to keep Center Court's marketing efforts ahead of the curve. Use performance insights to test and scale successful campaigns while phasing out underperforming ones. PEOPLE RESPONSIBILITY Build and lead a high-performing marketing and communications team. Collaborate with internal departments and external partners to deliver on brand goals. Cultivate relationships with vendors, media outlets, influencers, and sponsors to support joint marketing initiatives. Foster a culture of innovation, collaboration, and accountability within the marketing function. Provide mentorship and growth opportunities for marketing staff, interns, and creative partners. Requirements

IDEAL ATTRIBUTES 5+ years of experience in marketing, branding, or communications, preferably in sports, fitness, hospitality, or lifestyle industries. Strong leadership skills with a track record of building and scaling successful marketing teams. Deep knowledge of digital marketing strategies, content creation, and SEO best practices. Data-driven mindset with the ability to analyze performance metrics and optimize campaigns. Excellent written and verbal communication skills, with a flair for storytelling and brand voice. Proficient in tools like Canva, Adobe Creative Suite, Meta Ads Manager, Google Analytics, and email platforms. A passion for community building and a genuine interest in pickleball, health, and wellness. Flexible, collaborative, and eager to innovate in a fast-paced, growing organization.

This position embodies the mission of inspiring lifelong engagement in pickleball through innovative marketing, communication and teamwork.

Salary Description

$80,000-$85,000 + bonus