2 days ago Be among the first 25 applicants BUNTIN is a fiercely independent, full-service, Adweek-recognized “Top U.S. Ad Agency.” Headquartered in Nashville for more than 50 years, our $230MM agency proudly serves a roster of tenured clients, including SERVPRO, Champion Petfoods, Trex, CFP Board, Republic Bank, and more. Our mission is to build Brand Conviction in a world that too often stops at Brand Attention. Role Overview The Director of Channel Engagement and Activation serves as a senior media strategist, investment lead, and people manager, responsible for driving cross-platform media buying excellence, developing audience-first strategies, and inspiring high-performance teams. With deep expertise in Linear TV and Connected TV (CTV), this leader ensures delivery of innovative media solutions that meet Client objectives while mentoring Channel Strategists and Buyers. They lead with curiosity and conviction, confidently navigating negotiations, managing vendor relationships, and transforming insights into measurable outcomes. They embrace emerging technologies and evolving media ecosystems with enthusiasm and strategic rigor. Develop and execute media buying strategies across Linear TV, CTV, and emerging platforms. Align investment decisions with audience targeting, campaign goals, and brand ambition. Oversee media negotiations to secure optimal placements and pricing across networks, streaming platforms, and programmatic exchanges. Monitor and optimize media performance based on GRPs, TRPs, CPMs, ROI, and frequency metrics. Stay ahead of industry trends—media inflation, audience fragmentation, and new technologies—to enhance Client outcomes. Client Partnership & Strategic Insight Build and maintain strong Client relationships as a trusted strategic advisor. Lead internal and external communications to ensure media recommendations and POVs are aligned with Client priorities. Identify media opportunities that increase impact, visibility, and efficiency. Translate business challenges into actionable media solutions backed by data and storytelling. Manage, coach, and develop Channel Strategists and Buyers, fostering growth and accountability across levels. Set high standards for creative media thinking, strategic planning, and campaign execution. Create clarity around deliverables and performance expectations while building cross-functional timelines. Encourage innovation, mentoring junior talent to challenge convention and explore bold ideas. Operational Excellence & Agency Contribution Maintain fiscal accountability across campaigns, budgets, and media spend. Assess and improve media systems and internal processes for efficiency. Represent the agency positively in media sales communities and new business pitches. Collaborate with measurement partners to ensure cross-platform consistency and campaign success. What Sets You Apart A strategic negotiator who goes beyond cost savings to unlock meaningful impact. Comfortable navigating fragmented audiences and balancing reach with precision. Curious and confident—fluent in both media math and the art of compelling presentation. A champion of innovation, unafraid to challenge the status quo and mentor others toward excellence. Qualifications 8+ years in media strategy and buying, including extensive experience with Linear TV and CTV. 5+ years leading and developing media teams with measurable success. Bachelor’s degree in advertising, marketing, communications, or equivalent experience. Proficiency with platforms such as programmatic exchanges. Strong analytical, negotiation, and communication skills. Note: Some travel and after-hours work required BUNTIN Culture BUNTIN is headquartered in a completely revitalized 1920s-era train maintenance shed in Nashville’s Railyard District. We embody the legacy of hard work that’s taken place in this railyard day after day through the work we do for our clients with Ambition, Insight, Creativity and Hustle. These make up the foundation of who we are and how we treat each other. In addition to the work we do for our clients, we contribute time and money to AdHope, our fully integrated, employee-led cause branding capability that creates great work that does good in our world. Through AdHope, we’ve given over $1M in donations and grants supporting community causes and more than $5M in in-kind services supporting not-for-profit or related organizations. BUNTIN Mission Our mission is to build Brand Conviction in a world that too often stops at Brand Attention. This is as true for our team members as it is for our work with client partners. In addition to our benefits package, we offer five paid days of Conviction Time Off so each team member can pursue their passions outside of work. CTO days can be used for things like coaching a team, creating art, writing a story, taking a mission trip, and more Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Advertising, Strategy/Planning, and Marketing Industries Advertising Services Referrals increase your chances of interviewing at BUNTIN by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Get notified about new Media Director jobs in Nashville, TN . 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