Brand Director

New Today

Seeking a Brand Director to lead global marketing efforts for a fast-growing CPG food business. This role offers the opportunity to build and shape a marketing function from the ground up while driving consumer engagement and expanding market presence across 80+ countries.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap. The ideal candidate brings a strong CPG food background and the ability to balance entrepreneurial agility with big-company processes and rigor.
Key Responsibilities Brand Strategy: Develop and implement brand strategies to strengthen market position and achieve business objectives. Consumer Marketing Transformation: Help transition the business from B2B/distributor-led to a consumer-led marketing organization. Campaign Execution: Lead marketing campaigns across digital, in-store trade marketing, events, and influencer activations. Product Development Partnership: Collaborate with the Innovation Lead to support new product pipeline and commercialization. Creative & Messaging: Work with the Creative Director to refine brand guidelines, creative direction, and global brand messaging. Market Analysis: Conduct research to identify consumer trends, competitive landscape, and growth opportunities. Budget Management: Manage and allocate marketing budgets across U.S. and global markets; consult with international distributors and agencies. Cross-Functional Collaboration: Partner closely with sales, operations, and international distributor teams to ensure alignment. Performance Monitoring: Track KPIs including brand awareness, consumer trial, and in-store velocity; adjust strategy based on results. Why This Role? Direct impact on shaping a marketing function during a high-growth stage. Global exposure across 80+ countries with diverse, multicultural teams. Entrepreneurial environment with limited bureaucracy = room to make an impact quickly. Double-digit growth trajectory and strong backing from leadership. Opportunity to expand responsibilities across creative, trade, and international business functions. Requirements: Bachelor’s degree in Marketing, Business Administration, or related field (MBA a plus). CPG food experience required ; proven track record in brand growth and scaling toward $200M+. 7-10+ years of experience in brand management within consumer goods; global or international exposure preferred. Strong mix of entrepreneurial mindset and big-company process orientation. Analytical, strategic thinker with experience translating insights into actionable marketing strategies. Hands-on leader, comfortable building teams and processes in a lean, family-owned business environment. Proficiency in digital marketing platforms and tools.
Location:
Miami, FL
Job Type:
FullTime
Category:
Catering And Hospitality

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