Brand Director

Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed. Rubrik is looking for a dynamic, creative-minded, audience-focused, Brand Marketing leader to join our team! In this role, you will lead the development of breakthrough marketing plans and activations that create brand love and deliver marketing results and business impact for the Rubrik brand. This is an incredible opportunity to contribute to marketing endeavors that support Rubrik’s market-defining portfolio of products that help businesses become cyber resilient. The Brand Marketing Director is someone who has successfully built brands and businesses while leading Content Marketing and Creative teams. We’re looking for someone with their finger on the pulse of both the IT and security community and broader societal trends, who can creatively cut through the noise and have Rubrik stand apart with a unique point of view. The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts. Proven ability to build, support, and encourage multi-disciplinary teams to do the best work of their careers. What you’ll be doing: Brand Strategy & Design : Define and execute a clear and compelling brand identity that differentiates Rubrik in the market. Develop a clear value proposition, consistent brand voice, unified messaging framework, and unified visual identity aligned to company objectives and customer needs. Brand Amplification : Elevate brand visibility by cultivating relationships with influencers and industry leaders. Partner closely with the Global Comms team to help drive earned media coverage and thought leadership opportunities reinforcing our credibility and market position. Champion brand purpose, ensuring it is coordinated into the definition of our brands and into how our brands show up at every touch point. Monitor and manage brand equity, including brand awareness and loyalty. Digital & Content Marketing : Develop a data-driven content strategy supporting inbound marketing and lead generation, and guide the direction of high-impact content across web, blog, and other channels to engage our audience with thought leadership. Growth Marketing & Demand Generation : Build and execute targeted, brand-driven campaigns that attract, nurture, and convert customers. Leverage data and analytics to optimize performance and ROI. Brand Team Leadership : Build and lead a world-class brand team including the Creative and Content Marketing teams, and deploy the Brand budget the most effective and efficient ways. Advocate for brand marketing investments that create sustainable, marketing impact and business growth. Customer Obsession : Be a knowledgeable authority on the audiences and personas we support including those in the offices of the CIO and CISO, and industries in which we compete. Conduct market research to understand customer preferences and industry trends. Bring fresh, relevant points of view to the work at hand and build what's next. What You Need to Succeed: Proven experience building brands and results-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands. Applied use of consumer insights, market research, marketing analytics and measurement models. Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics. Be a confident storyteller; exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization. Be energized by connecting the dots between insights, strategy and planning, and impactful results. Model collaboration and leadership combined with optimism, curiosity, creativity, and a bias for swift action. Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders. Strong business knowledge and results orientation. 12+ years’ experience in brand marketing. Bachelor’s Degree or equivalent. The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training. US Pay Range $204,400 — $286,400 USD. Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked. At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data. Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

#J-18808-Ljbffr