Overview Marketing Director role based at Willenhall Office (WV13 2JP). Hybrid working with 50% on site. Full-time; part-time applications will be considered on a case-by-case basis. Excellent benefits package including bonus eligibility, Company Car and Medical Insurance. Company overview We are a dynamic and innovative retail, wholesale and foodservice business with 252 SPAR convenience stores, over 5,000 employees and a turnover of £1.3 billion. Job purpose Reporting to the Chief Commercial Officer. As the leader of the Marketing team, deliver the marketing strategy to increase brand/customer engagement, purchase conversion and basket value, driving revenue and loyalty. Lead insights, marketing and digital teams to identify opportunities, deliver campaigns across channels and in-store, analyse performance data to drive ROMI within budget, and grow Home Delivery and Media revenue. Collaborate across divisions and with SPAR UK and International Marketing Groups to ensure consistent brand messaging. Key responsibilities Champion customer trends and insights; quantify and prioritise actions with stakeholders. Performance analysis of category and competitor activities; identify growth opportunities. Set and report on lead and lag KPIs including footfall, basket size, category participation and ROMI. Utilise data analytics to track campaign performance, customer journeys, and personalise marketing efforts. Develop and prioritise customer segments, missions and locations; implement omnichannel marketing strategies. Collaborate with Merchandising, Operations and Sales to develop integrated campaigns. Lead customer, brand and marketing plans; manage budgets and monitor KPIs. Guide content creation across digital platforms to maintain brand integrity. Develop growth of Home delivery, in-store media and Local Marketing revenue. Lead and develop the Marketing team in partnership with the CCO. Model company values, maintain confidentiality, promote equality and comply with Health & Safety and GDPR. Qualifications & experience Degree or equivalent; min 10 years progressive marketing experience; senior marketing leadership experience. Strong leadership, communication and interpersonal skills; data-driven decision making. Experience delivering integrated marketing campaigns across traditional and digital channels. Experience developing brands, product architecture and value positioning. Understanding of wholesale/retail functions and digital revenue drivers. Experience in food retail, grocery or CPG industries (B2C and B2B). What’s in it for you Competitive salary based on experience Company car option or cash equivalent AXA Medical Insurance and company pension Holiday entitlement above statutory Cycle to work scheme Training and development opportunities Staff discounts in SPAR stores Wellbeing support, life insurance, extra holiday purchase, long service awards Flexible working hours Contract details Contract type: Permanent Salary: Competitive Closing date: 23 October 2025 Equal opportunity Inclusive environment: Disability Confident employer with Guaranteed Interview Scheme for candidates with disabilities who meet minimum criteria.

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